types of content marketing for small businesses
Content Marketing, Online Marketing

15 Types of content marketing you can use to stand out online

Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do you feel like you’re
how to create a lead magnet
Content Marketing, Lead Generation

What is a lead magnet? (And how to create one that works)

You’ve probably heard the term, but may still be wondering what is a lead magnet? A lead magnet is an offer or a free downloadable piece of information that’s designed
How to create content for your website
Content Marketing, Lead Generation, Online Marketing

How to create a website content strategy to generate leads

When you create content for your website, it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when you’re not entirely sure
Content Marketing, Marketing Strategy

How to use client testimonials in your content marketing strategy

Client testimonials are a great way to showcase your expertise and build trust with potential clients. It’s especially important for service-based businesses, as they must convince clients that they will
Content creation
Content Marketing, Lead Generation

8 Content creation tips for service-based small businesses

Content creation has become increasingly important for small businesses. It helps to position you as an authority in your niche. It helps you to build a community and attract your
How to start a blog
Content Marketing, Lead Generation

How to start a blog for your service-based small business

Are you not sure how to start a blog for your service-based business? Or are you procrastinating because you’re overwhelmed and not sure what to write about? Well, that’s where
blog post ideas
Content Marketing, Lead Generation, Online Marketing

15 Blog post ideas for your service-based small business

Do you struggle to come up with blog post ideas for your service-based small business? Or worry that your audience won’t find your business blog writing interesting or engaging? Maybe
seo keywords to attract your target market
Content Marketing, Online Marketing

How to choose the right keywords for your target market

Choosing the right keywords to attract your target market is critical if you want to make it easy for your potential clients to find you. If you’re not sure what
content marketing strategy
Content Marketing, Marketing Strategy

How to create an effective content marketing strategy

If you’re a service-based small business, there’s no doubt you’re using a content marketing strategy to grow your business. And why not. It’s a cost-effective way to get in front