Marketing Coach for Service-Based Small Business | Hayley Robertson

Tired of feeling STUCK when it comes to growing your service business?

Break through the barriers that are holding you back with the support of a 1:1 marketing coaching program tailored specifically to you.


Do you ever feel like you’re doing a lot of things in your business…

...but at the same time you’re standing still and not really moving forward?

Maybe you’re:

➔ Spending lots of time on things you think you *should* be doing to market your business, without really knowing if they’re helping you to grow

➔ Confused about who you should be targeting and what you should be offering, or how much you should be charging to meet your financial goals

➔ Saying yes to clients who aren’t the right fit for your business, or relying on referrals with no idea where your next client will come from

➔ Feeling completely overwhelmed and exhausted, and worried you’re never going to get your business to where you want it to be

If only you could know exactly what to focus on and in what order, so you can stop wasting time and start doing the things that will really grow your business.

Well the good news is, you can!

With an experienced marketing coach (AKA me) by your side, you can skip all the stress and overwhelm and get your business to where you want it to be, sooner.

Hi, I’m Hayley Robertson.

Marketing Coach and Business Mentor for service-based business owners who want to really GROW.

This may surprise you, but when I left my corporate career to start my own business in 2018, I didn’t have all the answers.

Even though I’d completed my MBA and worked in marketing for more than 15 years, there were still a lot of things I had to work out, like:

➔ Who my ideal client was and what they really needed
➔ What services I wanted to deliver and how to package my offers
➔ What systems and tools I needed to make things as streamlined as possible
And the big one: how was I going to turn all my skills and experience into a profitable and sustainable business?

I knew that without answers to these important questions, I wouldn’t have the foundations my business needed to grow. So, I got to work.

I invested strategically, created a marketing strategy and plan, and got support from people who were where I wanted to go (because coaches need coaches too!).

Since then, my business has gone from strength to strength. It’s supported my financial goals (even during the pandemic and an interstate move) and given me the freedom and flexibility to have the lifestyle I want – which is why I started my business in the first place!

And you know what? This is completely possible for you too.

The truth is, you don’t have to figure it all out by yourself...

With the right strategy and support, you CAN get the clarity and direction you need to attract your dream clients and build a business you love.

Imagine what your business (and life) would be like if you could go from:

➔ Feeling lost and confused, to knowing the exact steps you need to take to help your business grow

➔ Wondering where your next client is coming from, to being fully booked with a waitlist of clients who can’t wait to work with you

➔ Struggling to work out the best way to package your services, to having irresistible offers in place and confidently charging what you’re worth

➔ Burning yourself out doing ALL the things, to having systems set up that free up your time so you can do more of the things you want to do.

None of these things happen by magic – but they do happen when you have a solid marketing strategy and plan, and the support and accountability to get it DONE.

And the best news? That’s what you get when you work with me.

But, don't just take my word for it. Here's what my client Erin had to say...

"Coaching from Hayley was just the injection my business needed to get more visible and grow. Hayley helped me research my target market and develop my services to solve the problems my clients have. And since implementing Hayley's content marketing strategy and marketing plan for my service-based business I've been fielding and converting more leads than ever. Hayley helped me get visible online so that the clients that need my help can now find me and is also so friendly and helpful to work with".
Erin O'Neill | Accredited Practising Dietitian



A 3-month 1:1 marketing and business coaching program for service-based business owners who want to stop feeling stuck and start gaining massive momentum in their business.


In this highly personalised coaching program...

I've taken everything I've learned from developing marketing strategies and plans for some of Australia’s largest service-based organisations, and from building my own successful business, and mapped out the exact steps you'll need to grow.

The Business Breakthrough marketing coaching program isn’t about working through modules or downloading some resources and then figuring out how all the pieces apply to your own business.

Instead, together we’ll create a marketing strategy and plan that’s completely tailored to you, so you can stop guessing and start DOING the things that will really grow your business.

We’ll tailor these 3 key steps to fit your business, so you'll come away with the marketing strategy, systems, and structure you'll need to grow sooner:


Get the clarity and direction you'll need to position yourself as an expert and create profitable services your dream clients will love.

Together, we’ll:
➔ Identify what success looks like for you and set goals to help you achieve it
➔ Discover your key points of difference and craft messaging that sets you apart
➔ Get clear on your target market and design services and packages they can’t wait to buy
➔ Identify your financial goals and create your sales plan, so you can feel confident you’re building a sustainable and profitable business


With the right marketing systems and tools in place, you’ll avoid burnout, free up time, and set up your business to grow and scale.

Together, we’ll:
➔ Work out which tools and tech you need and then set them up to make things as easy and streamlined as possible
➔ Enhance your client onboarding process so you can save time while still delighting your clients
➔ Research SEO keywords, optimise your website for Google, and set up your online lead generation so you can grow your email list on autopilot
➔ Design your content creation system so you can show up consistently and create content easily and efficiently (without spending all your time on social media!)


A structured sales and marketing process will enable you to consistently bring clients further along on their buying journey and closer to working with you.

Together, we’ll:
➔ Design your marketing promotions, campaigns and assets to help you get visible and generate qualified leads
➔ Create presentations, launches or events where you can build relationships and present your sales pitch
➔ Systemise your sales discovery process so you have more clients saying ‘YES!’
➔ Implement a process for collecting referrals, testimonials and social proof to build your authority and credibility
Signing up for Hayley’s coaching program has been the best investment I have made in my business so far. I knew I needed to increase my client base, but I just didn’t know where to start! It all seemed overwhelming and confusing. But Hayley helped me develop a clear and easy-to-follow marketing strategy just for my practice. And in just 6 months, I doubled my client base. I also had a dream to write, develop and deliver an online course, and Hayley helped my dream become a reality!”
Honni Hayton | Counselling for Women


Ready to invest in your business’s success?


But, that's not all... You'll also receive a BONUS 3 Months Free Membership inside the My Client Strategy Academy

A one-stop marketing hub where you'll get the step-by-step roadmap, resources, templates, and training to grow your service business. Without the overwhelm. And alongside a supportive community each step of the way.
Valued at $147.

To find out more and see if we’re a good fit:


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Want to know more about what it’s like working with me as your marketing coach and business mentor?

I’m an MBA-qualified Marketing Coach and Business Mentor who helps service-based business owners like you overcome the marketing overwhelm so you can grow your business faster.

I believe marketing doesn’t have to be complicated. It’s simply about:
➔ identifying what you need to focus on most in your business to achieve the results you want, and then
➔ breaking it down into simple and easy-to-follow steps so you can get to where you want to be, sooner.

It’s the same approach I used when I developed marketing strategies and plans for some of Australia’s largest service-based organisations – and what I used to build my own successful business when I quit my corporate career back in 2018.

But my journey from corporate life to solo business owner hasn’t all been smooth sailing.

I know firsthand how overwhelming and lonely it can feel when you’re trying to grow your business by yourself – and how frustrating it is when you feel like you’re spinning around in circles and not sure how to move forward.

That’s why when you work 1:1 with me, you don’t just get a personalised marketing strategy and plan.

You also get a coach who’s completely invested in your success and is there to support you in whatever way you feel you need it most.

You’ll experience the relief that comes from having someone to help you sort through your ideas – and the confidence that comes from knowing you’re working on exactly the right things to grow your business.

And, you’ll experience a fantastic sense of achievement when you start hitting your goals and gaining massive momentum in your business!⁠

Ready to get started?

Hayley coached me over several months and I felt at ease with her right from the start. She took the time to understand my business and issues and challenged me to better define my own target audience and offer. She also helped me in creating some successful marketing strategies that have seen my website traffic significantly increase! I feel a lot more confident knowing I've got Hayley on my side. This is not like any other coaching I've done previously, certainly a cut above the rest, in my opinion.”
Thuy Hook | EZ Financing


Still wondering if Business Breakthrough is right for you?

This coaching program is for you if:
➔ You’re just starting out and want to set up your service business the RIGHT way, so you don’t waste precious time, or
➔ You’ve got an established service business but are feeling stuck and need help getting to that next level of growth
➔ Whatever stage you’re at, you’re ready to get serious and grow a service business you love

This coaching program is not for you if:
➔ You’re an ecommerce, retail, or product-based business
➔ You’re looking for someone who can ‘do’ your marketing for you
➔ You’re not prepared to put in the work to achieve your business goals

So, if you're ready to beat the overwhelm and grow your service business in a simple and non-complex way:

Frequently Asked Questions

1What will you coach me on during our sessions?
Your marketing coaching sessions can be tailored to whatever you’d like to focus on most. Or, if you're not sure where to start, I can recommend which areas to focus on for the stage of business you’re at.

The types of marketing activities I can coach you on include:

● Creating a personalised marketing strategy and plan

● Setting up email marketing automation tools and writing your emails

● Developing a content marketing strategy including blogs, social media, SEO-friendly websites and email marketing

● Designing irresistible lead magnets and growing your email list

● Facebook and Instagram advertising

● Writing sales copy for online and email marketing funnels

● Optimising your website

● Measuring, reporting, and improving your marketing performance

● Marketing campaigns and activities to generate leads and close sales

I’ll also give you all my recommendations and tips on marketing systems and processes to improve your productivity and efficiency.
2How do I know if we’re going to be a good fit?
Hiring a business coach is an important decision and one I know you want to get right.

That's why I provide a free, no-obligation 30-minute discovery call where you can chat to me via Zoom or by phone to find out if we're a good fit to work together.

This is an opportunity to ask me any questions you have, so you have all the information you need to make a well-informed decision.
3What are your qualifications as a marketing expert?
I'm an MBA-qualified marketing coach with more than 15 years of experience at some of Australia's largest service-based organisations. So, I've seen a lot of what works, as well as what doesn't.

I've invested tens of thousands of dollars in my education and continue to do so today. My qualifications include a Master of Business Administration (MBA) from the Macquarie Graduate School of Management and a Bachelor of Management (Marketing) from the University of South Australia.

As well as starting and growing my own small business, I've run successful marketing campaigns and promotions; launched new websites; written SEO-friendly blogs, copy, and content marketing; and designed and implemented numerous marketing strategies and plans for service-based businesses.
4Do you have more testimonials I can look at?
5How are coaching calls scheduled?
Coaching calls are scheduled online and conducted via Zoom. During your first Assessment Call, we’ll discuss what your coaching schedule will look like and agree on times and days that suit. I understand running a business can sometimes be unpredictable, so if something comes up, all I ask is that you provide 24 hours notice to reschedule your coaching call. Your call can be rescheduled at any time during the 3-month coaching period.
6Can I contact you between coaching calls if I get stuck?
Yes! You’ll have personal email support during the 3-month coaching period to ask any questions you have. I’ll reply to these on business days as soon as I can and within 24 hours.
7How are payments and refunds handled?
Your 1:1 coaching can be paid in advance or via a payment plan. If you choose to make an upfront payment, this can either be paid via credit card or direct debit on an invoice.

For programs paid in advance, refund requests will be assessed on a case-by-case basis and will be granted at the discretion of My Client Strategy.

If you choose a payment plan, you’ll be required to make payment via credit card and your credit card will be debited in 3 equal monthly instalments.

You can cancel your program payment plan at any time by emailing us at However, we don’t provide refunds for payments already made unless required by the Australian Consumer Law. Coaching will be suspended in the event a payment fails.