What is a lead magnet? (And how to create one that works)
You’ve probably heard the term, but may still be wondering what is a lead magnet? A lead magnet is an offer or a free downloadable piece […]
How to create content for your website to generate leads
When you create content for your website it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when […]
10 Time-saving marketing tips for small business owners
If you’re a small business owner, then you’re likely short on time. There are clients to meet and projects to complete. Not to mention, staff to […]
Why planning is the secret to marketing success
Do you ever look at other businesses and wonder how they achieved marketing success? I think we’ve probably all done it at some stage. While there […]
How to develop a marketing strategy and plan for a service business
Before you start marketing your service-based business, it’s essential to develop a marketing strategy and plan. An effective marketing strategy and plan will include your objectives […]
The 10 online marketing strategies you need for a service-based site
When you’re a service-based business, your website is such a critical part of your strategy. It’s your ‘storefront’ and where you welcome potential clients. It’s also […]
How to use client testimonials in your content marketing strategy
Client testimonials are a great way to showcase your expertise and build trust with potential clients. It’s especially important for service-based businesses, as they need to […]
8 Content creation tips for service-based small businesses
Content creation has become increasingly important for small businesses. It helps to position you as an authority in your niche. It helps you to build a […]
How to start a blog for your service-based small business
Are you not quite sure how to start a blog for your service-based business? Or do you feel like you’re procrastinating because you’re overwhelmed at the […]
How to build an email list when you’re first starting out
It’s essential to build an email list when you’re running a service-based small business. Your email list is a tangible asset that will grow the value […]
15 Blog post ideas for your service-based small business
Do you struggle to come up with blog post ideas? Or worry that your audience won’t find your writing interesting or engaging? If you answered yes, […]
30 Marketing tools every service-based business should know about
As a small business owner, you’re likely using some helpful marketing tools. But you may be short on time to be able to research all the […]
5 Ways I invested my marketing budget when starting my small business
It takes so much courage to launch a small business. And it takes even more courage to spend money on it, especially in those early days […]
How to write a marketing plan for a service-based business
So, what is a marketing plan and how do you write an effective one for a service-based small business? A marketing plan is a documented outline […]
How to choose the right keywords for your target market
Choosing the right keywords to attract your target market is critical if you want to make it easy for your potential clients to find you. If […]
Hiring a business coach: Your burning questions answered
I remember that feeling when I first invested in a coach. I was nervous… and I was wondering if they could give me the clarity, direction, […]
9 Important questions to ask when you hire a web designer
Hiring a web designer to create your small business website is an important decision you’ll make. Your website is where your clients are going to research […]
15 Ways to drive traffic to your small business website
Driving traffic to your website is critically important if you are a service-based business. Especially if you are working from home or a co-working space, meaning […]
How to create an effective content marketing strategy
If you’re a service-based small business, there’s no doubt you’re using content marketing as a strategy to grow your business. And why not. It’s a cost-effective […]
5 Common mistakes small businesses make with their target market
And the target marketing strategies you can use to avoid them In the beginning, it’s easy to make mistakes with your target market. You’re excited to […]
7 Reasons why you need to do a marketing plan
You may be thinking, why do a marketing plan? Is it that important? Alternatively, perhaps you have no idea where to start when it comes to […]
20 Simple ways to get your first client
When you work out how to get clients for your new business, it’s such an exciting milestone! It provides a massive sense of relief after all […]
5 Tips for how to be more productive in your small business
Do you wish you knew how to be more productive? So that you can find more time to work on your business rather than working in […]
7 Small business tips for developing a marketing strategy
Developing a marketing strategy is one of the best small business tips I can provide any service professional who is looking to save time, book more […]
How to define a target market for your service business
Are you trying to define your target market for your service business but not sure where to start? Or maybe you’re unsure why your marketing efforts […]
10 Reasons why strategic planning is important for getting clients
Do you wish you had a steady flow of clients, yet don’t have any strategic planning in place to make this happen? Or maybe you are […]