Lead Generation, Sales Process
5 Powerful qualifying questions to ask before a sales call
Have you ever been on a sales call with someone and then realised it just wasn’t a good fit? Unfortunately, there’s no way to avoid this in business altogether. However,
Marketing Planning, Marketing Strategy
How to market your service business in an economic downturn
While the full impact of the COVID-19 virus outbreak is still unknown, we do know that small businesses worldwide will be marketing in an economic downturn. Consumers and businesses are
Content Marketing, Marketing Strategy
How to position yourself as an expert in your niche
If you’re tired of chasing clients and wish they would find you instead, then positioning yourself as an expert in your niche is a great way to attract clients. This
Lead Generation, Marketing Strategy
7 Simple ways to attract more clients to your service business
Want to attract more clients to your service-based business without the stress and overwhelm? Then what you need is a marketing strategy that is simple to implement, and that doesn’t
Marketing Strategy, Sales Process
How to overcome sales objections, including ‘I can’t afford it’
It can be quite frustrating to hear ‘I can’t afford it’ when you’re on a sales call with a potential new client. However, most of the time, it’s usually not
Marketing Planning, Tools and Resources
7 Marketing books all small business owners should read
Are you looking for the best marketing books to read over your holiday break? The type that will enhance your knowledge, inspire you to take action, and that will help
Marketing Planning, Marketing Strategy
Top 10 planning tips for small business success
Are you looking for growth in your service-based small business? However, are you struggling to put together a plan to achieve your goals? Well, that’s where I can help. In
Marketing Planning, Marketing Strategy
7 Steps to setting marketing goals you’ll actually achieve
Setting marketing goals or objectives for your service-based small business doesn’t need to be a complicated process. It’s simply a matter of determining what you want to achieve, and then
Marketing Strategy, Service Design
Black Friday Marketing: 3 Ways to create a service-based offer
According to Australia Post, the week of the Black Friday / Cyber Monday sales last year was the biggest online shopping week Australia’s history. However, it’s not just eCommerce and
Content Marketing, Lead Generation
How to grow your email list using Facebook
Are you looking for fast and straightforward ways for how to grow your email list using Facebook? Check out these seven practical Facebook marketing strategies and tips: 1. Create a
Lead Generation, Marketing Strategy
5 Essential steps for creating an effective marketing collaboration
A marketing collaboration is a great way to increase the visibility of your business. And, when you select the right collaboration partner for your business, you’ll also see the benefits
Marketing Planning, Marketing Strategy
How to start marketing your business when you’re not sure where to begin
Have you ever wondered how to start marketing your business? Maybe your business is new. Alternatively, perhaps you’ve had a steady stream of clients up until now and haven’t had
Marketing Planning, Marketing Strategy
10 Simple ways to research your target market
Researching your target market is probably the most important thing you can do when you start your service-based small business. You need to understand what their biggest pain points and
Content Marketing, Online Marketing
15 Types of content marketing you can use to stand out online
Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do you feel like you’re
Lead Generation, Marketing Strategy
How to build a network: The ultimate small business networking guide
It can be very challenging to find and build a network as a small business owner. I know this because I found small business networking quite hard when I first
Marketing Planning, Marketing Strategy
5 Quick tips for marketing a service based business
Not sure where to start when it comes to marketing a service based business? Alternatively, do you struggle to find the time when you’re trying to do ‘all the things’?
Marketing Planning, Marketing Strategy
What does a business coach do? (And how to find the right one)
Are you thinking about hiring a business coach but wondering what does a business coach do? Well, it seems like a simple question, but the answer can vary somewhat. In
Content Marketing, Lead Generation
What is a lead magnet? (And how to create one that works)
You’ve probably heard the term, but may still be wondering what is a lead magnet? A lead magnet is an offer or a free downloadable piece of information that’s designed
Content Marketing, Lead Generation, Online Marketing
How to create content for your website to generate leads
When you create content for your website it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when you’re not entirely sure
Marketing Planning, Marketing Strategy
10 Time-saving marketing tips for small business owners
Are you looking for marketing tips for small business owners, so you can save time? I get it. If you’re a small business owner, then your time is precious. There
Marketing Planning, Marketing Strategy
Why planning is the secret to marketing success
Do you ever look at other businesses and wonder how they achieved marketing success? I think we’ve probably all done it at some stage. While there can be a lot
Marketing Planning, Marketing Strategy
How to develop a marketing strategy and plan for a service business
Before you start marketing your service-based business, it’s essential to develop a marketing strategy and plan. An effective marketing strategy and plan will include your objectives or goals, the target
Marketing Strategy, Online Marketing
The 10 online marketing strategies you need for a service-based site
When you’re a service-based business, your website is such a critical part of your strategy. It’s your ‘storefront’ and where you welcome potential clients. It’s also the place where you
Content Marketing, Marketing Strategy
How to use client testimonials in your content marketing strategy
Client testimonials are a great way to showcase your expertise and build trust with potential clients. It’s especially important for service-based businesses, as they need to convince clients that they
Content Marketing, Lead Generation
8 Content creation tips for service-based small businesses
Content creation has become increasingly important for small businesses. It helps to position you as an authority in your niche. It helps you to build a community and attract your
Content Marketing, Lead Generation
How to start a blog for your service-based small business
Are you not quite sure how to start a blog for your service-based business? Or do you feel like you’re procrastinating because you’re overwhelmed at the thought of writing a
Content Marketing, Lead Generation, Online Marketing
How to build an email list when you’re first starting out
It’s essential to build an email list when you’re running a service-based small business. Your email list is a tangible asset that will grow the value of your business. Also,
Content Marketing, Lead Generation
15 Blog post ideas for your service-based small business
Do you struggle to come up with blog post ideas? Or worry that your audience won’t find your writing interesting or engaging? If you answered yes, then this list of
Marketing Planning, Tools and Resources
30 Marketing tools every service-based business should know about
As a small business owner, you’re likely using some helpful marketing tools. But you may be short on time to be able to research all the latest ones. You probably
Marketing Planning, Marketing Strategy
5 Ways I invested my marketing budget when starting my small business
It takes so much courage to launch a small business. And it takes even more courage to spend money on it, especially in those early days when there is little
Marketing Planning, Marketing Strategy
How to write a marketing plan for a service-based business
So, what is a marketing plan and how do you write an effective one for a service-based small business? A marketing plan is a documented outline or roadmap including the
Content Marketing, Online Marketing
How to choose the right keywords for your target market
Choosing the right keywords to attract your target market is critical if you want to make it easy for your potential clients to find you. If you’re not sure what
Marketing Planning, Marketing Strategy
Hiring a business coach: Your burning questions answered
I remember that feeling when I first invested in a coach. I was nervous… and I was wondering if they could give me the clarity, direction, and advice I needed
Marketing Planning, Online Marketing
9 Important questions to ask when you hire a web designer
Hiring a web designer to create your small business website is an important decision you’ll make. Your website is where your clients are going to research your services and make
Lead Generation, Online Marketing
15 Ways to drive traffic to your small business website
Driving traffic to your website is critically important if you are a service-based business. Especially if you are working from home or a co-working space, meaning your website is your
Content Marketing, Marketing Strategy
How to create an effective content marketing strategy
If you’re a service-based small business, there’s no doubt you’re using content marketing as a strategy to grow your business. And why not. It’s a cost-effective way to get in
Marketing Planning, Marketing Strategy
5 Common target market mistakes you’ll want to avoid
(And the target marketing strategies you’ll want to use instead) When starting your service-based small business, it can be difficult to define your target market, because you want to help
Marketing Planning, Marketing Strategy
7 Reasons why you need to do a marketing plan
You may be thinking, why do a marketing plan? Is it that important? Alternatively, perhaps you have no idea where to start when it comes to writing one. That’s ok.
Lead Generation, Marketing Strategy
How to get clients: 20 Simple ways to get your first client
When you work out how to get clients for your new business, it’s such an exciting milestone! It provides a massive sense of relief after all those hours spent building
Marketing Planning, Marketing Strategy
5 Tips for how to be more productive in your small business
Do you wish you knew how to be more productive? So that you can find more time to work on your business rather than working in it all day long.
Marketing Planning, Marketing Strategy
7 Small business tips for developing a marketing strategy
Developing a marketing strategy is one of the best small business tips I can provide any service professional who is looking to save time, book more clients and increase profitability.
Marketing Planning, Marketing Strategy
How to define a target market for your service business
Are you trying to define your target market for your service business but not sure where to start? Or maybe you’re unsure why your marketing efforts are not bringing in
Lead Generation, Marketing Planning, Marketing Strategy
10 Reasons why strategic planning is important for getting clients
Do you wish you had a steady flow of clients, yet don’t have any strategic planning in place to make this happen? Or maybe you are spending a lot of