Small Business Marketing Blog | My Client Strategy
lead generation process and structure
Lead Generation, Marketing Planning

7 Ways to add more structure to your lead generation process

Do you wish you had a more structured lead generation process so that you can create a consistent flow of clients and sustainability for your service business? If so, well,
market a service business online
Lead Generation, Marketing Planning, Online Marketing

10 Effective ways to market a service business online

If you’re looking to generate leads from your website, then you’ll want to ensure that you’re implementing effective strategies to market a service business online. And that those strategies are
why is a marketing plan important
Marketing Planning, Marketing Strategy

Why a marketing plan is important for growing your business

I often get asked, why is a marketing plan important? And I respond by saying that it will help you to grow your business in a much faster and more
new client welcome pack
Client Onboarding, Sales Process

What to include in a welcome packet for new clients

A welcome packet is a fantastic way to introduce new clients to your service business. It will help you to start your business relationship off in a great place and
How to promote your event and increase registrations
Lead Generation, Sales Process

How to promote an event for your service-based business

If you want to sell out, then you’ll need some strategies for how to promote an event for your service-based business. But where do you start? And what marketing activities
how to nurture your leads
Lead Generation, Sales Process

6 Effective ways to nurture your leads and get more clients

If you’ve spent time and money to build your audience, then you must have strategies in place to nurture your leads. If you don’t, then over time you’ll find your
write a great blog post
Content Marketing, Online Marketing

How to write a great blog post: A small business guide

Writing great blog posts for your small business website is essential if you want to grow your online traffic and generate more leads. But you may be wondering where to
qualifying questions before sales call
Lead Generation, Sales Process

5 Powerful qualifying questions to ask before a sales call

Have you ever been on a sales call with someone and then realised it just wasn’t a good fit? Unfortunately, there’s no way to avoid this in business altogether. However,
marketing in an economic downturn
Marketing Planning, Marketing Strategy

How to market your service business in an economic downturn

While the full impact of the COVID-19 virus outbreak is still unknown, we do know that small businesses worldwide will be marketing in an economic downturn. Consumers and businesses are
position yourself as an authority
Content Marketing, Marketing Strategy

How to position yourself as an expert in your niche

If you’re tired of chasing clients and wish they would find you instead, then positioning yourself as an expert in your niche is a great way to attract clients. This
how to attract more clients
Lead Generation, Marketing Strategy

7 Simple ways to attract more clients to your service business

Want to attract more clients to your service-based business without the stress and overwhelm? Then what you need is a marketing strategy that is simple to implement, and that doesn’t
overcoming sales objections
Marketing Strategy, Sales Process

How to overcome sales objections, including ‘I can’t afford it’

It can be quite frustrating to hear ‘I can’t afford it’ when you’re on a sales call with a potential new client. However, most of the time, it’s usually not
marketing books all small business owners should read
Marketing Planning, Tools and Resources

7 Marketing books all small business owners should read

Are you looking for the best marketing books to read over your holiday break? The type that will enhance your knowledge, inspire you to take action, and that will help
small business planning success
Marketing Planning, Marketing Strategy

Top 10 planning tips for small business success

Are you looking for growth in your service-based small business? However, are you struggling to put together a plan to achieve your goals? Well, that’s where I can help. In
setting marketing goals objectives
Marketing Planning, Marketing Strategy

7 Steps to setting marketing goals you’ll actually achieve

Setting marketing goals or objectives for your service-based small business doesn’t need to be a complicated process. It’s simply a matter of determining what you want to achieve, and then
3 Ways to create a Black Friday offer
Marketing Strategy, Service Design

Black Friday Marketing: 3 Ways to create a service-based offer

According to Australia Post, the week of the Black Friday / Cyber Monday sales last year was the biggest online shopping week Australia’s history. However, it’s not just eCommerce and
grow your email list
Content Marketing, Lead Generation

How to grow your email list using Facebook

Are you looking for fast and straightforward ways for how to grow your email list using Facebook? Check out these seven practical Facebook marketing strategies and tips: 1. Create a
marketing collaboration
Lead Generation, Marketing Strategy

5 Essential steps for creating an effective marketing collaboration

A marketing collaboration is a great way to increase the visibility of your business. And, when you select the right collaboration partner for your business, you’ll also see the benefits
how to start marketing your business
Marketing Planning, Marketing Strategy

How to start marketing your business when you’re not sure where to begin

Have you ever wondered how to start marketing your business? Maybe your business is new. Alternatively, perhaps you’ve had a steady stream of clients up until now and haven’t had
research your target market
Marketing Planning, Marketing Strategy

10 Simple ways to research your target market

Researching your target market is probably the most important thing you can do when you start your service-based small business. You need to understand what their biggest pain points and
types of content marketing for small businesses
Content Marketing, Online Marketing

15 Types of content marketing you can use to stand out online

Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do you feel like you’re
small business networking strategies
Lead Generation, Marketing Strategy

How to build a network: The ultimate small business networking guide

It can be very challenging to find and build a network as a small business owner. I know this because I found small business networking quite hard when I first
marketing a service based business
Marketing Planning, Marketing Strategy

5 Quick tips for marketing a service based business

Not sure where to start when it comes to marketing a service based business? Alternatively, do you struggle to find the time when you’re trying to do ‘all the things’?
female business coach
Marketing Planning, Marketing Strategy

What does a business coach do? (And how to find the right one)

Are you thinking about hiring a business coach but wondering what does a business coach do? Well, it seems like a simple question, but the answer can vary somewhat. In
how to create a lead magnet
Content Marketing, Lead Generation

What is a lead magnet? (And how to create one that works)

You’ve probably heard the term, but may still be wondering what is a lead magnet? A lead magnet is an offer or a free downloadable piece of information that’s designed
How to create content for your website
Content Marketing, Lead Generation, Online Marketing

How to create content for your website to generate leads

When you create content for your website it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when you’re not entirely sure
marketing tips for small business
Marketing Planning, Marketing Strategy

10 Time-saving marketing tips for small business owners

Are you looking for marketing tips for small business owners, so you can save time? I get it. If you’re a small business owner, then your time is precious. There
planning for marketing success
Marketing Planning, Marketing Strategy

Why planning is the secret to marketing success

Do you ever look at other businesses and wonder how they achieved marketing success? I think we’ve probably all done it at some stage. While there can be a lot
develop a marketing strategy
Marketing Planning, Marketing Strategy

How to develop a marketing strategy and plan for a service business

Before you start marketing your service-based business, it’s essential to develop a marketing strategy and plan. An effective marketing strategy and plan will include your objectives or goals, the target
online marketing strategies
Marketing Strategy, Online Marketing

The 10 online marketing strategies you need for a service-based site

When you’re a service-based business, your website is such a critical part of your strategy. It’s your ‘storefront’ and where you welcome potential clients. It’s also the place where you
Content Marketing, Marketing Strategy

How to use client testimonials in your content marketing strategy

Client testimonials are a great way to showcase your expertise and build trust with potential clients. It’s especially important for service-based businesses, as they need to convince clients that they
Content creation
Content Marketing, Lead Generation

8 Content creation tips for service-based small businesses

Content creation has become increasingly important for small businesses. It helps to position you as an authority in your niche. It helps you to build a community and attract your
How to start a blog
Content Marketing, Lead Generation

How to start a blog for your service-based small business

Are you not quite sure how to start a blog for your service-based business? Or do you feel like you’re procrastinating because you’re overwhelmed at the thought of writing a
Content Marketing, Lead Generation, Online Marketing

How to build an email list when you’re first starting out

It’s essential to build an email list when you’re running a service-based small business. Your email list is a tangible asset that will grow the value of your business. Also,
blog post ideas
Content Marketing, Lead Generation

15 Blog post ideas for your service-based small business

Do you struggle to come up with blog post ideas? Or worry that your audience won’t find your writing interesting or engaging? Maybe you’re just not sure how to write
Marketing Planning, Tools and Resources

30 Marketing tools every service-based business should know about

As a small business owner, you’re likely using some helpful marketing tools. But you may be short on time to be able to research all the latest ones. You probably
Marketing budget
Marketing Planning, Marketing Strategy

5 Ways I invested my marketing budget when starting my small business

It takes so much courage to launch a small business. And it takes even more courage to spend money on it, especially in those early days when there is little
what is a marketing plan
Marketing Planning, Marketing Strategy

How to write a marketing plan for a service-based business

So, what is a marketing plan and how do you write an effective one for a service-based small business? A marketing plan is a documented outline or roadmap including the
seo keywords to attract your target market
Content Marketing, Online Marketing

How to choose the right keywords for your target market

Choosing the right keywords to attract your target market is critical if you want to make it easy for your potential clients to find you. If you’re not sure what
Hire a coach
Marketing Planning, Marketing Strategy

Hiring a business coach: Your burning questions answered

I remember that feeling when I first invested in a coach. I was nervous… and I was wondering if they could give me the clarity, direction, and advice I needed
web designer questions
Marketing Planning, Online Marketing

9 Important questions to ask when you hire a web designer

Hiring a web designer to create your small business website is an important decision you’ll make. Your website is where your clients are going to research your services and make
small business website traffic
Lead Generation, Online Marketing

15 Ways to drive traffic to your small business website

Driving traffic to your website is critically important if you are a service-based business. Especially if you are working from home or a co-working space, meaning your website is your
content marketing strategy
Content Marketing, Marketing Strategy

How to create an effective content marketing strategy

If you’re a service-based small business, there’s no doubt you’re using content marketing as a strategy to grow your business. And why not. It’s a cost-effective way to get in
target audience strategies
Marketing Planning, Marketing Strategy

5 Common target market mistakes you’ll want to avoid

(And the target marketing strategies you’ll want to use instead) When starting your service-based small business, it can be difficult to define your target market, because you want to help
why you need to do a marketing plan
Marketing Planning, Marketing Strategy

7 Reasons why you need to do a marketing plan

You may be thinking, why do a marketing plan? Is it that important? Alternatively, perhaps you have no idea where to start when it comes to writing one. That’s ok.
20 Simple Ways to Get your First Client
Lead Generation, Marketing Strategy

How to get clients: 20 Simple ways to get your first client

When you work out how to get clients for your new business, it’s such an exciting milestone! It provides a massive sense of relief after all those hours spent building
5 Tips for How to be More Productive in your Small Business
Marketing Planning, Marketing Strategy

5 Tips for how to be more productive in your small business

Do you wish you knew how to be more productive? So that you can find more time to work on your business rather than working in it all day long.
Small Business Tips
Marketing Planning, Marketing Strategy

7 Small business tips for developing a marketing strategy

Developing a marketing strategy is one of the best small business tips I can provide any service professional who is looking to save time, book more clients and increase profitability.
Target Market
Marketing Planning, Marketing Strategy

How to define a target market for your service business

Are you trying to define your target market for your service business but not sure where to start? Or maybe you’re unsure why your marketing efforts are not bringing in
Strategic Planning
Lead Generation, Marketing Planning, Marketing Strategy

10 Reasons why strategic planning is important for getting clients

Do you wish you had a steady flow of clients, yet don’t have any strategic planning in place to make this happen? Or maybe you are spending a lot of