Marketing Strategy, Service Design
5 Ways to identify a target market for your service business
Are you wanting to identify a target market for your service business, but not sure where to start? Or do you keep changing your mind and flip-flopping from one type
Content Marketing, Lead Generation, Marketing Strategy
How to create an effective email marketing strategy
Are you ready to develop an effective email marketing strategy? So, you can successfully engage and nurture your leads… And encourage more of your audience to reach out and make
Content Marketing, Lead Generation
3 Types of lead magnets that are perfect for service businesses
Are you stuck trying to figure out what types of lead magnets to create? Or frustrated that your existing lead magnets are not getting any downloads? Well, you’re definitely not
Content Marketing, Lead Generation
15 Types of emails you can send to engage your email list
Do you ever struggle with what types of emails you should send your email list? Maybe you find it challenging to stay consistent with your communications? Or are you not
Lead Generation, Online Marketing
What is a sales page? (And the 10 things it MUST include)
Today I want to answer a question that I get a lot. And that is… what is a sales page? Which is often followed by a series of other questions
Marketing Strategy, Service Design
15 Things you need to create an irresistible service offering
Is building a new irresistible service offering on your to-do list? And have you been struggling to find the time to create it? Or are you not quite sure where
Lead Generation, Marketing Planning
7 Ways to add more structure to your lead generation process
Do you wish you had a more structured lead generation process so that you can create a consistent flow of clients and sustainability for your service business? If so, well,
Lead Generation, Marketing Planning, Online Marketing
10 Effective ways to market a service business online
If you’re looking to generate leads from your website, then you’ll want to ensure that you’re implementing effective strategies to market a service business online. And that those strategies are
Marketing Planning, Marketing Strategy
Why a marketing plan is important for growing your business
I often get asked, why is a marketing plan important? And I respond by saying that it will help you to grow your business in a much faster and more
Client Onboarding, Sales Process
What to include in a welcome packet for new clients
A welcome packet is a fantastic way to introduce new clients to your service business. It will help you to start your business relationship off in a great place and
Lead Generation, Sales Process
How to promote an event for your service-based business
If you want to sell out, then you’ll need some strategies for how to promote an event for your service-based business. But where do you start? And what marketing activities
Lead Generation, Sales Process
6 Effective ways to nurture your leads and get more clients
If you’ve spent time and money to build your audience, then you must have strategies in place to nurture your leads. If you don’t, then over time you’ll find your
Content Marketing, Online Marketing
How to write a great blog post: A small business guide
Writing great blog posts for your small business website is essential if you want to grow your online traffic and generate more leads. But you may be wondering where to
Lead Generation, Sales Process
5 Powerful qualifying questions to ask before a sales call
Have you ever been on a sales call with someone and then realised it just wasn’t a good fit? Unfortunately, there’s no way to avoid this in business altogether. However,
Marketing Planning, Marketing Strategy
How to market your service business in an economic downturn
While the full impact of the COVID-19 virus outbreak is still unknown, we do know that small businesses worldwide will be marketing in an economic downturn. Consumers and businesses are
Content Marketing, Marketing Strategy
How to position yourself as an expert in your niche
If you’re tired of chasing clients and wish they would find you instead, then positioning yourself as an expert in your niche is a great way to attract clients. This
Lead Generation, Marketing Strategy
7 Simple ways to attract more clients to your service business
Want to attract more clients to your service-based business without the stress and overwhelm? Then what you need is a marketing strategy that is simple to implement, and that doesn’t
Marketing Strategy, Sales Process
How to overcome sales objections, including ‘I can’t afford it’
It can be quite frustrating to hear ‘I can’t afford it’ when you’re on a sales call with a potential new client. However, most of the time, it’s usually not
Marketing Planning, Tools and Resources
7 Marketing books all small business owners should read
Are you looking for the best marketing books to read over your holiday break? The type that will enhance your knowledge, inspire you to take action, and that will help
Marketing Planning, Marketing Strategy
Top 10 planning tips for small business success
Are you looking for growth in your service-based small business? However, are you struggling to put together a plan to achieve your goals? Well, that’s where I can help. In
Marketing Planning, Marketing Strategy
7 Steps to setting marketing goals you’ll actually achieve
Setting marketing goals or objectives for your service-based small business doesn’t need to be a complicated process. It’s simply a matter of determining what you want to achieve, and then
Marketing Strategy, Service Design
Black Friday Marketing: 3 Ways to create a service-based offer
Black Friday has become an important promotional period for service-based business owners. Yes, it’s not just eCommerce and brick and mortar businesses that can participate in Black Friday and Cyber
Content Marketing, Lead Generation
How to grow your email list using Facebook
Are you looking for fast and straightforward ways for how to grow your email list using Facebook? Check out these seven practical Facebook marketing strategies and tips: 1. Create a
Lead Generation, Marketing Strategy
5 Essential steps for creating an effective marketing collaboration
A marketing collaboration is a great way to increase the visibility of your business. And, when you select the right collaboration partner for your business, you’ll also see the benefits
Marketing Planning, Marketing Strategy
How to start marketing your business when you’re not sure where to begin
Have you ever wondered how to start marketing your business? Maybe your business is new. Or, perhaps you’ve had a steady stream of clients up until now and haven’t had
Marketing Planning, Marketing Strategy
10 Simple ways to research your target market
Researching your target market is probably the most important thing you can do when you start your service-based small business. You need to understand what their biggest pain points and
Content Marketing, Online Marketing
15 Types of content marketing you can use to stand out online
Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do you feel like you’re
Lead Generation, Marketing Strategy
How to build a network: The ultimate small business networking guide
It can be very challenging to find and build a network as a small business owner. I know this because I found small business networking quite hard when I first
Marketing Planning, Marketing Strategy
5 Quick tips for marketing a service based business
Not sure where to start when it comes to marketing a service based business? Alternatively, do you struggle to find the time when you’re trying to do ‘all the things’?
Marketing Planning, Marketing Strategy
What does a business coach do? (And how to find the right one)
Are you thinking about hiring a business coach but wondering what does a business coach do? Well, it seems like a simple question, but the answer can vary somewhat. In
Content Marketing, Lead Generation
What is a lead magnet? (And how to create one that works)
You’ve probably heard the term, but may still be wondering what is a lead magnet? A lead magnet is an offer or a free downloadable piece of information that’s designed
Content Marketing, Lead Generation, Online Marketing
How to create content for your website to generate leads
When you create content for your website it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when you’re not entirely sure
Marketing Planning, Marketing Strategy
10 Time-saving marketing tips for small business owners
Are you looking for marketing tips for small business owners, so you can save time? I get it. If you’re a small business owner, then your time is precious. There
Marketing Planning, Marketing Strategy
Why planning is the secret to marketing success
Do you ever look at other businesses and wonder how they achieved marketing success? I think we’ve probably all done it at some stage. While there can be a lot
Marketing Planning, Marketing Strategy
How to develop a marketing strategy and plan for a service business
Before you start marketing your service-based business, it’s essential to develop a marketing strategy and plan. An effective marketing strategy and plan will include your objectives or goals, the target
Marketing Strategy, Online Marketing
The 10 online marketing strategies you need for a service-based site
When you’re a service-based business, your website is such a critical part of your strategy. It’s your ‘storefront’ and where you welcome potential clients. It’s also the place where you
Content Marketing, Marketing Strategy
How to use client testimonials in your content marketing strategy
Client testimonials are a great way to showcase your expertise and build trust with potential clients. It’s especially important for service-based businesses, as they need to convince clients that they
Content Marketing, Lead Generation
8 Content creation tips for service-based small businesses
Content creation has become increasingly important for small businesses. It helps to position you as an authority in your niche. It helps you to build a community and attract your
Content Marketing, Lead Generation
How to start a blog for your service-based small business
Are you not quite sure how to start a blog for your service-based business? Or do you feel like you’re procrastinating because you’re overwhelmed at the thought of writing a
Content Marketing, Lead Generation, Online Marketing
How to build an email list when you’re first starting out
It’s essential to build an email list when you’re running a service-based small business. Your email list is a tangible asset that will grow the value of your business. Also,
Content Marketing, Lead Generation
15 Blog post ideas for your service-based small business
Do you struggle to come up with blog post ideas? Or worry that your audience won’t find your writing interesting or engaging? Maybe you’re just not sure how to write
Marketing Planning, Tools and Resources
30 Marketing tools every service-based business should know about
As a small business owner, you’re likely using some helpful marketing tools. But you may be short on time to be able to research all the latest ones. You probably
Marketing Planning, Marketing Strategy
5 Ways I invested my marketing budget when starting my small business
It takes so much courage to launch a small business. And it takes even more courage to spend money on it, especially in those early days when there is little
Marketing Planning, Marketing Strategy
How to write a marketing plan for a service-based business
So, what is a marketing plan and how do you write an effective one for a service-based small business? A marketing plan is a documented outline or roadmap including the
Content Marketing, Online Marketing
How to choose the right keywords for your target market
Choosing the right keywords to attract your target market is critical if you want to make it easy for your potential clients to find you. If you’re not sure what
Marketing Planning, Marketing Strategy
Hiring a business coach: Your burning questions answered
I remember that feeling when I first invested in a coach. I was nervous… and I was wondering if they could give me the clarity, direction, and advice I needed
Marketing Planning, Online Marketing
9 Important questions to ask when you hire a web designer
Hiring a web designer to create your small business website is an important decision you’ll make. Your website is where your clients are going to research your services and make
Lead Generation, Online Marketing
15 Ways to drive traffic to your small business website
Driving traffic to your website is critically important if you are a service-based business. Especially if you are working from home or a co-working space, meaning your website is your
Content Marketing, Marketing Strategy
How to create an effective content marketing strategy
If you’re a service-based small business, there’s no doubt you’re using content marketing as a strategy to grow your business. And why not. It’s a cost-effective way to get in
Marketing Planning, Marketing Strategy
5 Common target market mistakes you’ll want to avoid
(And the target marketing strategies you’ll want to use instead) When starting your service-based small business, it can be difficult to define your target market, because you want to help