Small Business Marketing Blog | My Client Strategy
start an online coaching business
Online Marketing, Starting a Business

How to start an online coaching or consulting business

Are you an experienced service professional who’s ready to start an online coaching business? Or sell your consulting services online? But… you’re also not sure where to start? Or, what
marketing metrics for service businesses
Lead Generation, Marketing Strategy

7 Marketing metrics every service business should track

Do you ever get confused when it comes to tracking your marketing metrics? Or have you been quickly overwhelmed when you realised just how many different marketing metrics there are
why your lead magnet isn’t working
Lead Generation, Online Marketing

7 Reasons why your lead magnet isn’t working (and how to fix it)

Are you struggling to get people to download your email opt-in or lead magnet? Or is your lead magnet attracting the wrong type of clients (who you don’t really want
starting a business
Marketing Planning, Starting a Business

15 Lessons from quitting corporate life and starting a business

It’s been about three years since I quit my corporate job and started my online coaching business, My Client Strategy. So, I wanted to share with you some of the
develop a marketing strategy and plan
Marketing Planning, Marketing Strategy

7 Signs it’s time to develop a marketing strategy and plan

Are you wondering whether it’s the right time for you to develop a marketing strategy and plan for your service business? Maybe you’re tired of working with the wrong clients
marketing systems to grow your service business
Lead Generation, Marketing Strategy

5 Marketing systems all service businesses need to grow

Marketing your service business is not a once-off task. Yet, I see so many people marketing their service businesses with once-off campaigns and promotional activities they never run again. This
lead generation process to attract dream clients
Lead Generation, Marketing Planning, Sales Process

3 Reasons why your lead generation process is not working

When I first started my online coaching business, I struggled with my lead generation process. I was working away at my desk each day, but no matter what I tried,
social media post ideas to sell your signature program
Content Marketing, Lead Generation

7 Social Media Post Ideas to Sell your Signature Program

Are you short on social media post ideas when it comes to selling your signature program? Or are you worried that if you promote your signature program on social media
how to write a content marketing plan
Content Marketing, Marketing Planning

How to write a content marketing plan for a service business

So, what is a content marketing plan? And how do you write one that’s effective in helping you to attract your dream clients? Well, a content marketing plan is a
why your email list is not growing
Lead Generation, Marketing Strategy

Why your email list is not growing. (And 10 ways to fix it)

Want to grow your email list but not sure where to start? Or are you frustrated that your email list just isn’t growing as fast as you would like it
attract your ideal clients
Lead Generation, Marketing Strategy, Sales Process

3 reasons why you are not attracting your ideal clients

Are you struggling to attract your ideal clients? Even though you feel like you’ve tried just about everything when it comes to marketing? Well, you’re not alone! I can tell
ways to save time on marketing your service business
Marketing Strategy, Marketing Tools

3 Simple ways to save time on marketing your business

What if I told you I know THREE super simple ways for you to save time on marketing your service business (so you can enjoy the freedom and flexibility you’re
email list building strategies
Lead Generation, Marketing Strategy

How to create an email list building strategy that works

I don’t know about you, but I thought it looked easy to create an email list building strategy when I first started my business. I just needed to choose an
How to write a marketing strategy
Lead Generation, Marketing Strategy

How to write a marketing strategy to attract your dream clients

Are you attracting the wrong type of clients to your service business? You know, the ones that you don’t really enjoy working with… Or those who just end up saying
growing your service business
Marketing Planning, Marketing Strategy

3 Mistakes that stop you from growing your service business

When it comes to growing your service business, you’ve likely heard advice such as… It would be best to grow your audience… create a lead magnet and build your email
niche marketing
Marketing Planning, Marketing Strategy

7 Ways to narrow down a market and find your niche

As a service-based business owner, you’ll likely know just how important it is to find your niche. But where do you start? What steps do you take? It can be
How to Grow a Service Business in 5 Simple Steps
Marketing Planning, Marketing Strategy

How to grow a service business in 5 simple steps

Ever feel like you’re stuck in your business?⁠ ⁠Like you’re not moving forward…⁠ ⁠And like you’ve lost all your motivation to keep putting yourself out there day after day?⁠ ⁠If
Identify target market
Marketing Strategy, Service Design, Starting a Business

5 Ways to identify a target market for your service business

Are you wanting to identify a target market for your service business, but not sure where to start? Or do you keep changing your mind and flip-flopping from one type
effective email marketing strategy
Content Marketing, Lead Generation, Marketing Strategy

How to create an effective email marketing strategy

Are you ready to develop an effective email marketing strategy? So, you can successfully engage and nurture your leads… And encourage more of your audience to reach out and make
types of lead magnets
Content Marketing, Lead Generation

3 Types of lead magnets that are perfect for service businesses

Are you stuck trying to figure out what types of lead magnets to create? Or frustrated that your existing lead magnets are not getting any downloads? Well, you’re definitely not
15 Types of emails you can send
Content Marketing, Lead Generation

15 Types of emails you can send to engage your email list

Do you ever struggle with what types of emails you should send your email list? Maybe you find it challenging to stay consistent with your communications? Or are you not
What is a sales page
Lead Generation, Online Marketing

What is a sales page? (And the 10 things it MUST include)

Today I want to answer a question that I get a lot. And that is… what is a sales page? Which is often followed by a series of other questions
How to create irresistible service programs for your small business
Marketing Strategy, Service Design

15 Things you need to create an irresistible service offering

Is building a new irresistible service offering on your to-do list? And have you been struggling to find the time to create it? Or are you not quite sure where
lead generation process and structure
Lead Generation, Marketing Planning

7 Ways to add more structure to your lead generation process

Do you wish you had a more structured lead generation process so that you can create a consistent flow of clients and sustainability for your service business? If so, well,
market a service business online
Lead Generation, Marketing Planning, Online Marketing

10 Effective ways to market a service business online

If you’re looking to generate leads from your website, then you’ll want to ensure that you’re implementing effective strategies to market a service business online. And that those strategies are
why is a marketing plan important
Marketing Planning, Marketing Strategy

Why a marketing plan is important for growing your business

I often get asked, why is a marketing plan important? And I respond by saying that it will help you to grow your business in a much faster and more
new client welcome pack
Client Onboarding, Sales Process

What to include in a welcome packet for new clients

A welcome packet is a fantastic way to introduce new clients to your service business. It will help you to start your business relationship off in a great place and
How to promote your event and increase registrations
Lead Generation, Sales Process

How to promote an event for your service-based business

If you want to sell out, then you’ll need some strategies for how to promote an event for your service-based business. But where do you start? And what marketing activities
how to nurture your leads
Lead Generation, Sales Process

6 Effective ways to nurture your leads and get more clients

If you’ve spent time and money to build your audience, then you must have strategies in place to nurture your leads. If you don’t, then over time you’ll find your
write a great blog post
Content Marketing, Online Marketing

How to write a great blog post: A small business guide

Writing great blog posts for your small business website is essential if you want to grow your online traffic and generate more leads. But you may be wondering where to
qualifying questions before sales call
Lead Generation, Sales Process

5 Powerful qualifying questions to ask before a sales call

Have you ever been on a sales call with someone and then realised it just wasn’t a good fit? Unfortunately, there’s no way to avoid this in business altogether. However,
marketing in an economic downturn
Marketing Planning, Marketing Strategy

How to market your service business in an economic downturn

While the full impact of the COVID-19 virus outbreak is still unknown, we do know that small businesses worldwide will be marketing in an economic downturn. Consumers and businesses are
position yourself as an authority
Content Marketing, Marketing Strategy

How to position yourself as an expert in your niche

If you’re tired of chasing clients and wish they would find you instead, then positioning yourself as an expert in your niche is a great way to attract clients. This
how to attract more clients
Lead Generation, Marketing Strategy

7 Simple ways to attract more clients to your service business

Want to attract more clients to your service-based business without the stress and overwhelm? Then what you need is a marketing strategy that is simple to implement, and that doesn’t
overcoming sales objections
Marketing Strategy, Sales Process

How to overcome sales objections, including ‘I can’t afford it’

It can be quite frustrating to hear ‘I can’t afford it’ when you’re on a sales call with a potential new client. However, most of the time, it’s usually not
marketing books all small business owners should read
Marketing Planning, Marketing Tools

7 Marketing books all small business owners should read

Are you looking for the best marketing books to read over your holiday break? The type that will enhance your knowledge, inspire you to take action, and that will help
small business planning success
Marketing Planning, Marketing Strategy

Top 10 planning tips for small business success

Are you looking for growth in your service-based small business? However, are you struggling to put together a plan to achieve your goals? Well, that’s where I can help. In
setting marketing goals objectives
Marketing Planning, Marketing Strategy

7 Steps to setting marketing goals you’ll actually achieve

Setting marketing goals or objectives for your service-based small business doesn’t need to be a complicated process. It’s simply a matter of determining what you want to achieve, and then
3 Ways to create a Black Friday offer
Marketing Strategy, Service Design

Black Friday Marketing: 3 Ways to create a service-based offer

Black Friday has become an important promotional period for service-based business owners. Yes, it’s not just eCommerce and brick and mortar businesses that can participate in Black Friday and Cyber
grow your email list
Content Marketing, Lead Generation

How to grow your email list using Facebook

Are you looking for fast and straightforward ways for how to grow your email list using Facebook? Check out these seven practical Facebook marketing strategies and tips: 1. Create a
marketing collaboration
Lead Generation, Marketing Strategy

5 Essential steps for creating an effective marketing collaboration

A marketing collaboration is a great way to increase the visibility of your business. And, when you select the right collaboration partner for your business, you’ll also see the benefits
how to start marketing your business
Marketing Planning, Marketing Strategy, Starting a Business

How to start marketing your business when you’re not sure where to begin

Have you ever wondered how to start marketing your business? Maybe your business is new. Or, perhaps you’ve had a steady stream of clients up until now and haven’t had
research your target market
Marketing Planning, Marketing Strategy

10 Simple ways to research your target market

Researching your target market is probably the most important thing you can do when you start your service-based small business. You need to understand what their biggest pain points and
types of content marketing for small businesses
Content Marketing, Online Marketing

15 Types of content marketing you can use to stand out online

Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do you feel like you’re
small business networking strategies
Lead Generation, Marketing Strategy

How to build a network: The ultimate small business networking guide

It can be very challenging to find and build a network as a small business owner. I know this because I found small business networking quite hard when I first
marketing a service based business
Marketing Planning, Marketing Strategy

5 Quick tips for marketing a service based business

Not sure where to start when it comes to marketing a service based business? Alternatively, do you struggle to find the time when you’re trying to do ‘all the things’?
female business coach
Marketing Planning, Marketing Strategy

What does a business coach do? (And how to find the right one)

Are you thinking about hiring a business coach but wondering what does a business coach do? Well, it seems like a simple question, but the answer can vary somewhat. In
how to create a lead magnet
Content Marketing, Lead Generation

What is a lead magnet? (And how to create one that works)

You’ve probably heard the term, but may still be wondering what is a lead magnet? A lead magnet is an offer or a free downloadable piece of information that’s designed
How to create content for your website
Content Marketing, Lead Generation, Online Marketing

How to create content for your website to generate leads

When you create content for your website it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when you’re not entirely sure
marketing tips for small business
Marketing Planning, Marketing Strategy

10 Time-saving marketing tips for small business owners

Are you looking for marketing tips for small business owners, so you can save time? I get it. If you’re a small business owner, then your time is precious. There