Small Business Marketing Blog | My Client Strategy
marketing collaboration
Small Business, Strategy

5 Essential steps for creating an effective marketing collaboration

A marketing collaboration is a great way to increase the visibility of your business. And, when you select the right collaboration partner for your business, you’ll […]

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how to start marketing your business
Planning, Small Business

How to start marketing your business when you’re not sure where to begin

Have you ever wondered how to start marketing your business? Maybe your business is new. Alternatively, perhaps you’ve had a steady stream of clients up until […]

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research your target market
Small Business, Strategy, Target Market

10 Simple ways to research your target market

Researching your target market is probably the most important thing you can do when you start your service-based small business. You need to understand what their […]

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types of content marketing for small businesses
Content Marketing, Small Business

15 Types of content marketing you can use to stand out online

Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do […]

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small business networking strategies
Small Business, Strategy

How to build a network: The ultimate small business networking guide

It can be very challenging to find and build a network as a small business owner. I know this because I found small business networking quite […]

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marketing a service based business
Planning, Small Business

5 Quick tips for marketing a service based business

Not sure where to start when it comes to marketing a service based business? Alternatively, do you struggle to find the time when you’re trying to […]

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female business coach
Planning, Small Business

What does a business coach do? (And how to find the right one)

Are you thinking about hiring a business coach but wondering what does a business coach do? Well, it seems like a simple question, but the answer […]

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How to create content for your website
Content Marketing, Website Marketing

How to create content for your website to generate leads

When you create content for your website it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when […]

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marketing tips for small business
Small Business, Strategy

10 Time-saving marketing tips for small business owners

Are you looking for marketing tips for small business owners, so you can save time? I get it. If you’re a small business owner, then your […]

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planning for marketing success
Planning, Small Business

Why planning is the secret to marketing success

Do you ever look at other businesses and wonder how they achieved marketing success? I think we’ve probably all done it at some stage. While there […]

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develop a marketing strategy
Planning, Strategy

How to develop a marketing strategy and plan for a service business

Before you start marketing your service-based business, it’s essential to develop a marketing strategy and plan. An effective marketing strategy and plan will include your objectives […]

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online marketing strategies
Strategy, Website Marketing

The 10 online marketing strategies you need for a service-based site

When you’re a service-based business, your website is such a critical part of your strategy. It’s your ‘storefront’ and where you welcome potential clients. It’s also […]

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Content Marketing, Strategy

How to use client testimonials in your content marketing strategy

Client testimonials are a great way to showcase your expertise and build trust with potential clients. It’s especially important for service-based businesses, as they need to […]

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Content creation
Content Marketing, Small Business

8 Content creation tips for service-based small businesses

Content creation has become increasingly important for small businesses. It helps to position you as an authority in your niche. It helps you to build a […]

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How to start a blog
Business Blogging, Content Marketing

How to start a blog for your service-based small business

Are you not quite sure how to start a blog for your service-based business? Or do you feel like you’re procrastinating because you’re overwhelmed at the […]

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blog post ideas
Business Blogging, Content Marketing

15 Blog post ideas for your service-based small business

Do you struggle to come up with blog post ideas? Or worry that your audience won’t find your writing interesting or engaging? If you answered yes, […]

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Planning, Small Business

30 Marketing tools every service-based business should know about

As a small business owner, you’re likely using some helpful marketing tools. But you may be short on time to be able to research all the […]

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Marketing budget
Planning, Small Business

5 Ways I invested my marketing budget when starting my small business

It takes so much courage to launch a small business. And it takes even more courage to spend money on it, especially in those early days […]

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what is a marketing plan
Planning, Small Business

How to write a marketing plan for a service-based business

So, what is a marketing plan and how do you write an effective one for a service-based small business? A marketing plan is a documented outline […]

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seo keywords to attract your target market
Content Marketing, Website Marketing

How to choose the right keywords for your target market

Choosing the right keywords to attract your target market is critical if you want to make it easy for your potential clients to find you. If […]

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Hire a coach
Small Business, Strategy

Hiring a business coach: Your burning questions answered

I remember that feeling when I first invested in a coach. I was nervous… and I was wondering if they could give me the clarity, direction, […]

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web designer questions
Content Marketing, Website Marketing

9 Important questions to ask when you hire a web designer

Hiring a web designer to create your small business website is an important decision you’ll make. Your website is where your clients are going to research […]

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small business website traffic
Small Business, Website Marketing

15 Ways to drive traffic to your small business website

Driving traffic to your website is critically important if you are a service-based business. Especially if you are working from home or a co-working space, meaning […]

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content marketing strategy
Content Marketing, Strategy

How to create an effective content marketing strategy

If you’re a service-based small business, there’s no doubt you’re using content marketing as a strategy to grow your business. And why not. It’s a cost-effective […]

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target audience strategies
Small Business, Target Market

5 Common mistakes small businesses make with their target market

And the target marketing strategies you can use to avoid them In the beginning, it’s easy to make mistakes with your target market. You’re excited to […]

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why you need to do a marketing plan
Planning, Small Business

7 Reasons why you need to do a marketing plan

You may be thinking, why do a marketing plan? Is it that important? Alternatively, perhaps you have no idea where to start when it comes to […]

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20 Simple Ways to Get your First Client
Planning, Strategy

How to get clients: 20 Simple ways to get your first client

When you work out how to get clients for your new business, it’s such an exciting milestone! It provides a massive sense of relief after all […]

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5 Tips for How to be More Productive in your Small Business
Planning, Small Business

5 Tips for how to be more productive in your small business

Do you wish you knew how to be more productive? So that you can find more time to work on your business rather than working in […]

1
Small Business Tips
Small Business, Strategy

7 Small business tips for developing a marketing strategy

Developing a marketing strategy is one of the best small business tips I can provide any service professional who is looking to save time, book more […]

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Target Market
Strategy, Target Market

How to define a target market for your service business

Are you trying to define your target market for your service business but not sure where to start? Or maybe you’re unsure why your marketing efforts […]

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Strategic Planning
Planning, Strategy

10 Reasons why strategic planning is important for getting clients

Do you wish you had a steady flow of clients, yet don’t have any strategic planning in place to make this happen? Or maybe you are […]

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