Online Marketing, Starting a Business
How to start an online coaching or consulting business
Are you an experienced service professional who’s ready to start an online coaching business? Or sell your consulting services online? But… you’re also not sure where to start? Or, what
Lead Generation, Marketing Strategy
7 Marketing metrics every service business should track
Do you ever get confused when it comes to tracking your marketing metrics? Or have you been quickly overwhelmed when you realised just how many different marketing metrics there are
Lead Generation, Online Marketing
7 Reasons why your lead magnet isn’t working (and how to fix it)
Are you struggling to get people to download your email opt-in or lead magnet? Or is your lead magnet attracting the wrong type of clients (who you don’t really want
Marketing Planning, Starting a Business
15 Lessons from quitting corporate life and starting a business
It’s been about three years since I quit my corporate job and started my online coaching business, My Client Strategy. So, I wanted to share with you some of the
Marketing Planning, Marketing Strategy
7 Signs it’s time to develop a marketing strategy and plan
Are you wondering whether it’s the right time for you to develop a marketing strategy and plan for your service business? Maybe you’re tired of working with the wrong clients
Lead Generation, Marketing Strategy
5 Marketing systems all service businesses need to grow
Marketing your service business is not a once-off task. Yet, I see so many people marketing their service businesses with once-off campaigns and promotional activities they never run again. This
Lead Generation, Marketing Planning, Sales Process
3 Reasons why your lead generation process is not working
When I first started my online coaching business, I struggled with my lead generation process. I was working away at my desk each day, but no matter what I tried,
Content Marketing, Lead Generation
7 Social Media Post Ideas to Sell your Signature Program
Are you short on social media post ideas when it comes to selling your signature program? Or are you worried that if you promote your signature program on social media
Content Marketing, Marketing Planning
How to write a content marketing plan for a service business
So, what is a content marketing plan? And how do you write one that’s effective in helping you to attract your dream clients? Well, a content marketing plan is a
Lead Generation, Marketing Strategy
Why your email list is not growing. (And 10 ways to fix it)
Want to grow your email list but not sure where to start? Or are you frustrated that your email list just isn’t growing as fast as you would like it
Lead Generation, Marketing Strategy, Sales Process
3 reasons why you are not attracting your ideal clients
Are you struggling to attract your ideal clients? Even though you feel like you’ve tried just about everything when it comes to marketing? Well, you’re not alone! I can tell
Marketing Strategy, Marketing Tools
3 Simple ways to save time on marketing your business
What if I told you I know THREE super simple ways for you to save time on marketing your service business (so you can enjoy the freedom and flexibility you’re
Lead Generation, Marketing Strategy
How to create an email list building strategy that works
I don’t know about you, but I thought it looked easy to create an email list building strategy when I first started my business. I just needed to choose an
Lead Generation, Marketing Strategy
How to write a marketing strategy to attract your dream clients
Are you attracting the wrong type of clients to your service business? You know, the ones that you don’t really enjoy working with… Or those who just end up saying
Marketing Planning, Marketing Strategy
3 Mistakes that stop you from growing your service business
When it comes to growing your service business, you’ve likely heard advice such as… It would be best to grow your audience… create a lead magnet and build your email
Marketing Planning, Marketing Strategy
7 Ways to narrow down a market and find your niche
As a service-based business owner, you’ll likely know just how important it is to find your niche. But where do you start? What steps do you take? It can be
Marketing Planning, Marketing Strategy
How to grow a service business in 5 simple steps
Ever feel like you’re stuck in your business? Like you’re not moving forward… And like you’ve lost all your motivation to keep putting yourself out there day after day? If
Marketing Strategy, Service Design, Starting a Business
5 Ways to identify a target market for your service business
Are you wanting to identify a target market for your service business, but not sure where to start? Or do you keep changing your mind and flip-flopping from one type
Content Marketing, Lead Generation, Marketing Strategy
How to create an effective email marketing strategy
Are you ready to develop an effective email marketing strategy? So, you can successfully engage and nurture your leads… And encourage more of your audience to reach out and make
Content Marketing, Lead Generation
3 Types of lead magnets that are perfect for service businesses
Are you stuck trying to figure out what types of lead magnets to create? Or frustrated that your existing lead magnets are not getting any downloads? Well, you’re definitely not
Content Marketing, Lead Generation
15 Types of emails you can send to engage your email list
Do you ever struggle with what types of emails you should send your email list? Maybe you find it challenging to stay consistent with your communications? Or are you not
Lead Generation, Online Marketing
What is a sales page? (And the 10 things it MUST include)
Today I want to answer a question that I get a lot. And that is… what is a sales page? Which is often followed by a series of other questions
Marketing Strategy, Service Design
15 Things you need to create an irresistible service offering
Is building a new irresistible service offering on your to-do list? And have you been struggling to find the time to create it? Or are you not quite sure where
Lead Generation, Marketing Planning
7 Ways to add more structure to your lead generation process
Do you wish you had a more structured lead generation process so that you can create a consistent flow of clients and sustainability for your service business? If so, well,
Lead Generation, Marketing Planning, Online Marketing
10 Effective ways to market a service business online
If you’re looking to generate leads from your website, then you’ll want to ensure that you’re implementing effective strategies to market a service business online. And that those strategies are
Marketing Planning, Marketing Strategy
Why a marketing plan is important for growing your business
I often get asked, why is a marketing plan important? And I respond by saying that it will help you to grow your business in a much faster and more
Client Onboarding, Sales Process
What to include in a welcome packet for new clients
A welcome packet is a fantastic way to introduce new clients to your service business. It will help you to start your business relationship off in a great place and
Lead Generation, Sales Process
How to promote an event for your service-based business
If you want to sell out, then you’ll need some strategies for how to promote an event for your service-based business. But where do you start? And what marketing activities
Lead Generation, Sales Process
6 Effective ways to nurture your leads and get more clients
If you’ve spent time and money to build your audience, then you must have strategies in place to nurture your leads. If you don’t, then over time you’ll find your
Content Marketing, Online Marketing
How to write a great blog post: A small business guide
Writing great blog posts for your small business website is essential if you want to grow your online traffic and generate more leads. But you may be wondering where to
Lead Generation, Sales Process
5 Powerful qualifying questions to ask before a sales call
Have you ever been on a sales call with someone and then realised it just wasn’t a good fit? Unfortunately, there’s no way to avoid this in business altogether. However,
Marketing Planning, Marketing Strategy
How to market your service business in an economic downturn
While the full impact of the COVID-19 virus outbreak is still unknown, we do know that small businesses worldwide will be marketing in an economic downturn. Consumers and businesses are
Content Marketing, Marketing Strategy
How to position yourself as an expert in your niche
If you’re tired of chasing clients and wish they would find you instead, then positioning yourself as an expert in your niche is a great way to attract clients. This
Lead Generation, Marketing Strategy
7 Simple ways to attract more clients to your service business
Want to attract more clients to your service-based business without the stress and overwhelm? Then what you need is a marketing strategy that is simple to implement, and that doesn’t
Marketing Strategy, Sales Process
How to overcome sales objections, including ‘I can’t afford it’
It can be quite frustrating to hear ‘I can’t afford it’ when you’re on a sales call with a potential new client. However, most of the time, it’s usually not
Marketing Planning, Marketing Tools
7 Marketing books all small business owners should read
Are you looking for the best marketing books to read over your holiday break? The type that will enhance your knowledge, inspire you to take action, and that will help
Marketing Planning, Marketing Strategy
Top 10 planning tips for small business success
Are you looking for growth in your service-based small business? However, are you struggling to put together a plan to achieve your goals? Well, that’s where I can help. In
Marketing Planning, Marketing Strategy
7 Steps to setting marketing goals you’ll actually achieve
Setting marketing goals or objectives for your service-based small business doesn’t need to be a complicated process. It’s simply a matter of determining what you want to achieve, and then
Marketing Strategy, Service Design
Black Friday Marketing: 3 Ways to create a service-based offer
Black Friday has become an important promotional period for service-based business owners. Yes, it’s not just eCommerce and brick and mortar businesses that can participate in Black Friday and Cyber
Content Marketing, Lead Generation
How to grow your email list using Facebook
Are you looking for fast and straightforward ways for how to grow your email list using Facebook? Check out these seven practical Facebook marketing strategies and tips: 1. Create a
Lead Generation, Marketing Strategy
5 Essential steps for creating an effective marketing collaboration
A marketing collaboration is a great way to increase the visibility of your business. And, when you select the right collaboration partner for your business, you’ll also see the benefits
Marketing Planning, Marketing Strategy, Starting a Business
How to start marketing your business when you’re not sure where to begin
Have you ever wondered how to start marketing your business? Maybe your business is new. Or, perhaps you’ve had a steady stream of clients up until now and haven’t had
Marketing Planning, Marketing Strategy
10 Simple ways to research your target market
Researching your target market is probably the most important thing you can do when you start your service-based small business. You need to understand what their biggest pain points and
Content Marketing, Online Marketing
15 Types of content marketing you can use to stand out online
Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do you feel like you’re
Lead Generation, Marketing Strategy
How to build a network: The ultimate small business networking guide
It can be very challenging to find and build a network as a small business owner. I know this because I found small business networking quite hard when I first
Marketing Planning, Marketing Strategy
5 Quick tips for marketing a service based business
Not sure where to start when it comes to marketing a service based business? Alternatively, do you struggle to find the time when you’re trying to do ‘all the things’?
Marketing Planning, Marketing Strategy
What does a business coach do? (And how to find the right one)
Are you thinking about hiring a business coach but wondering what does a business coach do? Well, it seems like a simple question, but the answer can vary somewhat. In
Content Marketing, Lead Generation
What is a lead magnet? (And how to create one that works)
You’ve probably heard the term, but may still be wondering what is a lead magnet? A lead magnet is an offer or a free downloadable piece of information that’s designed
Content Marketing, Lead Generation, Online Marketing
How to create content for your website to generate leads
When you create content for your website it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when you’re not entirely sure
Marketing Planning, Marketing Strategy
10 Time-saving marketing tips for small business owners
Are you looking for marketing tips for small business owners, so you can save time? I get it. If you’re a small business owner, then your time is precious. There