5 Signs your marketing plan won't get you the results you want

5 Signs your marketing plan won’t get you the results you want

If your marketing isn’t working as well as you’d hoped, then it can be a sign that you need to improve your marketing plan.

Usually, it doesn’t mean you need to start over from scratch.

Throwing everything out and starting over is actually one of the biggest marketing mistakes you can make.

Because this ‘let’s start again’ approach will have you working backwards, which will only slow down your business growth.

5 Signs your marketing plan won't get you the results you want

Instead, you must identify what parts of your marketing are working well for you and what is not.

So, you can tweak, adjust and improve your marketing plan to build upon what you know already works.

And let go of the marketing strategies or activities that aren’t working for you or your business.

If you don’t work on continuously enhancing and improving your marketing as you grow your business…

Then, you’ll always struggle to make enough sales to achieve the freedom and flexibility you’re searching for.

To help you grow your service business sooner, here are five signs your marketing plan isn’t going to give you the results you’ve been hoping for:

#1 Your goals are too vague or missing details

Is your goal to find more clients? Or is your goal to find five clients who will purchase your signature offer before the end of this quarter? Can you spot the difference?

When your marketing goals are more specific, it will provide you with an additional layer of clarity that will motivate and guide you in marketing your service business.

So, instead of spinning around in circles and wasting time trying lots of different things, you’ll have the clarity to focus on the marketing activities that will enable you to achieve your goals.

#2 You’re offering too many services to too many people

If you have a lot of services for a broad audience, you’ll find it hard to get your message to stand out and cut through.

Because with so many offerings to communicate across your vast community of followers, your key messages get diluted, and you get lost amongst your competition.

However, with a strategically designed suite of services, you can craft and repeatedly communicate a targeted message to your audience to stand out and stay top-of-mind.

#3 You haven’t selected enough marketing channels

You likely gained some clients from within your existing network and referrals when you first started. However, when it’s time for you to grow, you’ll need to find new clients outside your network.

It’s usually at this point when marketing starts to become harder for most people.

But when you start showing up in at least 3 – 5 preferred marketing channels, you’ll quickly grow your visibility and awareness, which is the first step to generating leads and making sales.

#4 You haven’t allocated the appropriate timing and resources

One of the most common marketing mistakes I see service businesses make is in the timing and execution of their plan.

To get sales quickly, they rush their great idea out to market before it’s ready or don’t allocate enough time or resources to execute their marketing plan well.

#5 You haven’t factored in past results

If you haven’t viewed your marketing insights and analysed your last campaign, you’ll find it tricky to enhance and improve your future results.

Because growth comes from understanding where your marketing gaps are and then tweaking your activities to close those gaps and improve your sales performance.

When you track your performance metrics, you’ll have the information you need to build a marketing plan to grow your service business – without having to start over again from scratch and waste precious time.

If you’re unsure where to start, inside Marketing Momentum, I show you which metrics you need to track to improve your marketing plan.

Marketing Momentum is my easy-to-follow online course that guides you step-by-step on how to create a personalised marketing strategy and plan for your service business.

You can work through the online video lessons at your own pace or binge-watch the entire course in less than three hours.

By the time you finish the course, you’ll have the clarity and direction you need – in a fast and easy way – to move your business forwards, attract clients, and grow. 

You can get Marketing Momentum today for only $49 AUD

Here’s what past clients have said:

Cat Martindale-Vale

I gained a lot of clarity in this course and found myself finding an ah-hah moment in each module. The separate activities meant I took action rather than just learning for learning’s sake. Marketing Momentum has set me on the right track for the coming quarter. — Cat M.

Samantha Bell Copywriter

I just wanted to thank you for your fantastic Marketing Momentum course. It was so well put together. It taught me some strategies I’m missing – and all without the fluff that plagues so many other course offerings. — Samantha B.

Now, I know you’re probably thinking… I’m so busy right now that I can’t finish my marketing strategy and plan.

However, here’s the thing:

Your marketing plan is ever-changing and will never be ‘finished‘.

You’ll continue to build upon it and evolve as your business grows well into the future.

So, you don’t need to finish your marketing strategy and plan. You just need to build the foundation, so you’ll have the clarity you need to get the marketing momentum and confidence you need to grow.

With this course, you’ll also save time creating your marketing plan as I give you my bonus planning templates, so you’re not starting from scratch.

Including my incredibly popular Sales Planning Spreadsheet, which my Business Breakthrough coaching clients and My Client Strategy Academy members love!

With your sales targeting done, you’ll be able to kick off the quarter or year with clarity and avoid the distractions and shiny object syndrome that only holds you and your business back.

You’ll also get lifetime access to the course and the bonus templates to use now and for future marketing planning cycles.

Click here to enrol in Marketing Momentum

Here’s to a successful year ahead! 

Need a Marketing Plan_Get the Marketing Momentum Course Today

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Hayley Robertson
Hayley Robertson
Want to attract new clients and grow your business without the stress and overwhelm? That's where I can help! Join the My Client Strategy Academy or learn more about my 1:1 marketing coaching programs. Before starting my business, I spent more than 15 years working for some of Australia's largest service-based organisations and hold a Masters of Business Administration (MBA) and a Bachelor of Management (Marketing). Learn more about me here.