Monetise your skills
Marketing Strategy, Service Design, Starting a Business

10 Ways to monetise your skills and sell your expertise

Are you finding it hard to monetise your skills, knowledge, and experience? Or are you starting to second-guess or doubt yourself when it comes to packaging and pricing your services?
what stops you from getting clients
Lead Generation, Marketing Strategy, Service Design

3 Marketing mistakes that stop you from getting clients

As a service-based small business owner, you understand the importance of getting clients. However, despite your best lead generation efforts, you may be struggling to get the results you’ve been
Get clear and confident about your niche
Lead Generation, Marketing Strategy, Starting a Business

How to get clarity and confidence about your niche

Are you finding it hard to define and get clarity about your niche? Maybe you’re worried you haven’t chosen the right niche for your service business. Or perhaps you’re feeling
market research questions to ask when researching clients
Marketing Strategy, Service Design, Starting a Business

3 Essential research questions every service business should ask

Are you struggling to make sales in your service business? And tired of wasting time launching new services and offers that your clients aren’t seeing value in or are willing
Ways to get to know your dream clients for your service business
Lead Generation, Marketing Strategy, Starting a Business

5 Ways to get to know your dream clients for your service business

As a service-based business owner, understanding and getting to know your dream clients is critical to the success of your marketing plan. However, it’s not enough to just have a
attract the right clients to your service business
Lead Generation, Marketing Strategy, Service Design

The secret to attracting the right clients to your service business

Ever wonder why some people successfully attract the right clients to their service businesses? And when I say right clients, I mean the type of clients who see value in
marketing activities to do when your service business is quiet
Lead Generation, Marketing Strategy, Sales Process

5 Marketing activities to stay visible during quiet times

Have you recently pulled back on your marketing activities because it feels like things are quiet in your small business? Maybe it’s a seasonal effect with less demand for your
How to increase brand awareness for a service business
Lead Generation, Marketing Strategy, Starting a Business

7 Ways to increase brand awareness for your service business

Are you looking for ways to increase brand awareness for your service business? Maybe your business is brand-new, and few people have heard of you or your brand. Or perhaps
sell your expertise and start a business
Marketing Planning, Marketing Strategy, Starting a Business

How to sell your expertise and turn your skills into a business

How many times have you thought to yourself, “I’d love to start a business online and sell my expertise, but I’m just not sure where to start”? And I don’t