How to create irresistible service programs for your small business
Marketing Strategy, Service Design

15 Things you need to create an irresistible service offering

Is building a new irresistible service offering on your to-do list? And have you been struggling to find the time to create it? Or are you not quite sure where
why is a marketing plan important
Marketing Planning, Marketing Strategy

Why a marketing plan is important for growing your business

I often get asked, why is a marketing plan important? And I respond by saying that it will help you to grow your business in a much faster and more
marketing in an economic downturn
Marketing Planning, Marketing Strategy

How to market your service business in an economic downturn

While the full impact of the COVID-19 virus outbreak is still unknown, we do know that small businesses worldwide will be marketing in an economic downturn. Consumers and businesses are
position yourself as an authority
Content Marketing, Marketing Strategy

How to position yourself as an expert in your niche

If you’re tired of chasing clients and wish they would find you instead, then positioning yourself as an expert in your niche is a great way to attract clients. This
how to attract more clients
Lead Generation, Marketing Strategy

7 Simple ways to attract more clients to your service business

Want to attract more clients to your service-based business without the stress and overwhelm? Then what you need is a marketing strategy that is simple to implement, and that doesn’t
overcoming sales objections
Marketing Strategy, Sales Process

How to overcome sales objections, including ‘I can’t afford it’

It can be quite frustrating to hear ‘I can’t afford it’ when you’re on a sales call with a potential new client. However, most of the time, it’s usually not
small business planning success
Marketing Planning, Marketing Strategy

Top 10 planning tips for small business success

Are you looking for growth in your service-based small business? However, are you struggling to put together a plan to achieve your goals? Well, that’s where I can help. In
setting marketing goals objectives
Marketing Planning, Marketing Strategy

7 Steps to setting marketing goals you’ll actually achieve

Setting marketing goals or objectives for your service-based small business doesn’t need to be a complicated process. It’s simply a matter of determining what you want to achieve, and then
3 Ways to create a Black Friday offer
Marketing Strategy, Service Design

Black Friday Marketing: 3 Ways to create a service-based offer

According to Australia Post, the week of the Black Friday / Cyber Monday sales last year was the biggest online shopping week Australia’s history. However, it’s not just eCommerce and