new client welcome pack
Client Onboarding, Sales Process

What to include in a welcome packet for new clients

A welcome packet is a fantastic way to introduce new clients to your service business. It will help you to start your business relationship off in a great place and
How to promote your event and increase registrations
Lead Generation, Sales Process

How to promote an event for your service-based business

If you want to sell out, then you’ll need some strategies for how to promote an event for your service-based business. But where do you start? And what marketing activities
how to nurture your leads
Lead Generation, Sales Process

6 Effective ways to nurture your leads and get more clients

If you’ve spent time and money to build your audience, then you must have strategies in place to nurture your leads. If you don’t, then over time you’ll find your
qualifying questions before sales call
Lead Generation, Sales Process

5 Powerful qualifying questions to ask before a sales call

Have you ever been on a sales call with someone and then realised it just wasn’t a good fit? Unfortunately, there’s no way to avoid this in business altogether. However,
overcoming sales objections
Marketing Strategy, Sales Process

How to overcome sales objections, including ‘I can’t afford it’

It can be quite frustrating to hear ‘I can’t afford it’ when you’re on a sales call with a potential new client. However, most of the time, it’s usually not