effective email marketing strategy
Content Marketing, Lead Generation, Marketing Strategy

How to create an effective email marketing strategy

Are you ready to develop an effective email marketing strategy? So, you can successfully engage and nurture your leads… And encourage more of your audience to reach out and make
types of lead magnets
Content Marketing, Lead Generation

3 Types of lead magnets that are perfect for service businesses

Are you stuck trying to figure out what types of lead magnets to create? Or frustrated that your existing lead magnets are not getting any downloads? Well, you’re definitely not
15 Types of emails you can send
Content Marketing, Lead Generation

15 Types of emails you can send to engage your email list

Do you ever struggle with what types of emails you should send your email list? Maybe you find it challenging to stay consistent with your communications? Or are you not
What is a sales page
Lead Generation, Online Marketing

What is a sales page? (And the 10 things it MUST include)

Today I want to answer a question that I get a lot. And that is… what is a sales page? Which is often followed by a series of other questions
lead generation process and structure
Lead Generation, Marketing Planning

7 Ways to add more structure to your lead generation process

Do you wish you had a more structured lead generation process so that you can create a consistent flow of clients and sustainability for your service business? If so, well,
market a service business online
Lead Generation, Marketing Planning, Online Marketing

10 Effective ways to market a service business online

If you’re looking to generate leads from your website, then you’ll want to ensure that you’re implementing effective strategies to market a service business online. And that those strategies are
How to promote your event and increase registrations
Lead Generation, Sales Process

How to promote an event for your service-based business

If you want to sell out, then you’ll need some strategies for how to promote an event for your service-based business. But where do you start? And what marketing activities
how to nurture your leads
Lead Generation, Sales Process

6 Effective ways to nurture your leads and get more clients

If you’ve spent time and money to build your audience, then you must have strategies in place to nurture your leads. If you don’t, then over time you’ll find your
qualifying questions before sales call
Lead Generation, Sales Process

5 Powerful qualifying questions to ask before a sales call

Have you ever been on a sales call with someone and then realised it just wasn’t a good fit? Unfortunately, there’s no way to avoid this in business altogether. However,