why your lead magnet isn’t working
Lead Generation, Online Marketing

7 Reasons why your lead magnet isn’t working (and how to fix it)

Are you struggling to get people to download your email opt-in or lead magnet? Or is your lead magnet attracting the wrong type of clients (who you don’t really want
What is a sales page
Lead Generation, Online Marketing

What is a sales page? (And the 10 things it MUST include)

Today I want to answer a question that I get a lot. And that is… what is a sales page? Which is often followed by a series of other questions
market a service business online
Lead Generation, Marketing Planning, Online Marketing

10 Effective ways to market a service business online

If you’re looking to generate leads from your website, then you’ll want to ensure that you’re implementing effective strategies to market a service business online. And that those strategies are
write a great blog post
Content Marketing, Online Marketing

How to write a great blog post: A small business guide

Writing great blog posts for your small business website is essential if you want to grow your online traffic and generate more leads. But you may be wondering where to
types of content marketing for small businesses
Content Marketing, Online Marketing

15 Types of content marketing you can use to stand out online

Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do you feel like you’re
How to create content for your website
Content Marketing, Lead Generation, Online Marketing

How to create content for your website to generate leads

When you create content for your website it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when you’re not entirely sure
online marketing strategies
Marketing Strategy, Online Marketing

The 10 online marketing strategies you need for a service-based site

When you’re a service-based business, your website is such a critical part of your strategy. It’s your ‘storefront’ and where you welcome potential clients. It’s also the place where you
Lead Generation, Online Marketing, Starting a Business

How to build an email list when you’re first starting out

It’s essential to build an email list when you’re running a service-based small business. Your email list is a tangible asset that will grow the value of your business. Also,
seo keywords to attract your target market
Content Marketing, Online Marketing

How to choose the right keywords for your target market

Choosing the right keywords to attract your target market is critical if you want to make it easy for your potential clients to find you. If you’re not sure what