How to create a content calendar for your service business
Content Marketing, Marketing Planning, Online Marketing

How to create a content calendar for your service business

So, what is a content calendar, and how do you create one that’s effective for a service business? A content calendar is a strategic schedule of the marketing content you
start an online coaching business
Online Marketing, Starting a Business

How to start an online coaching or consulting business

Are you an experienced service professional who’s ready to start an online coaching business? Or sell your consulting services online? But… you’re also not sure where to start? Or, what
why your lead magnet isn’t working
Lead Generation, Online Marketing

7 Reasons why your lead magnet isn’t working (and how to fix it)

Are you struggling to get people to download your email opt-in or lead magnet? Or is your lead magnet attracting the wrong type of clients (who you don’t really want
What is a sales page
Lead Generation, Online Marketing, Sales Process

What is a sales page? (And 10 things it MUST include to convert)

Today I want to answer a question that I get a lot, and that is… what is a sales page? Which is often followed by a series of other questions
market a service business online
Lead Generation, Marketing Planning, Online Marketing

10 Effective ways to market a service business online

If you’re looking to generate leads from your website, then you’ll want to ensure that you’re implementing effective strategies to market a service business online. And that those strategies are
write a great blog post
Content Marketing, Online Marketing

How to write a great blog post: A small business guide

Writing great blog posts for your small business website is essential if you want to grow your online traffic and generate more leads. But you may be wondering where to
types of content marketing for small businesses
Content Marketing, Online Marketing

15 Types of content marketing you can use to stand out online

Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do you feel like you’re
How to create content for your website
Content Marketing, Lead Generation, Online Marketing

How to create a website content strategy to generate leads

When you create content for your website, it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when you’re not entirely sure
online marketing strategies
Marketing Strategy, Online Marketing

The 10 online marketing strategies you need for a service-based site

When you’re a service-based business, your website is such a critical part of your online marketing strategy. It’s your ‘storefront’ and where you welcome potential clients. It’s also the place