position yourself as an authority
Content Marketing, Marketing Strategy

How to position yourself as an expert in your niche

If you’re tired of chasing clients and wish they would find you instead, then positioning yourself as an expert in your niche is a great way to attract clients. This
grow your email list
Content Marketing, Lead Generation

How to grow your email list using Facebook

Are you looking for fast and straightforward ways for how to grow your email list using Facebook? Check out these seven practical Facebook marketing strategies and tips: 1. Create a
types of content marketing for small businesses
Content Marketing, Online Marketing

15 Types of content marketing you can use to stand out online

Do you find yourself coming to a complete standstill when trying to work out what types of content marketing to create for social media? Alternatively, do you feel like you’re
how to create a lead magnet
Content Marketing, Lead Generation

What is a lead magnet? (And how to create one that works)

You’ve probably heard the term, but may still be wondering what is a lead magnet? A lead magnet is an offer or a free downloadable piece of information that’s designed
How to create content for your website
Content Marketing, Lead Generation, Online Marketing

How to create content for your website to generate leads

When you create content for your website it can be incredibly time-consuming. It’s also a bit of a risk, as you’re spending time on something when you’re not entirely sure
Content Marketing, Marketing Strategy

How to use client testimonials in your content marketing strategy

Client testimonials are a great way to showcase your expertise and build trust with potential clients. It’s especially important for service-based businesses, as they need to convince clients that they
Content creation
Content Marketing, Lead Generation

8 Content creation tips for service-based small businesses

Content creation has become increasingly important for small businesses. It helps to position you as an authority in your niche. It helps you to build a community and attract your
How to start a blog
Content Marketing, Lead Generation

How to start a blog for your service-based small business

Are you not quite sure how to start a blog for your service-based business? Or do you feel like you’re procrastinating because you’re overwhelmed at the thought of writing a
Content Marketing, Lead Generation, Online Marketing

How to build an email list when you’re first starting out

It’s essential to build an email list when you’re running a service-based small business. Your email list is a tangible asset that will grow the value of your business. Also,