5 Things every small business marketing plan must have
Marketing Planning, Marketing Strategy, Starting a Business

5 Things every small business marketing plan must have

Not sure where to start when it comes to writing a small business marketing plan for your coaching, consulting, or professional service business? Or what you should include so that
How to create a content calendar for your service business
Content Marketing, Marketing Planning, Online Marketing

How to create a content calendar for your service business

So, what is a content calendar, and how do you create one that’s effective for a service business? A content calendar is a strategic schedule of the marketing content you
bright shiny objects
Marketing Planning, Sales Process, Starting a Business

How bright shiny objects lead to inconsistent sales

If you’re a service-based small business owner, you’ve likely been distracted by “bright shiny objects” ⁠⁠at some stage. Maybe it was when you had a great new idea to launch
defining a target market for a service business
Marketing Planning, Marketing Strategy, Starting a Business

5 Tips for defining a target market for your service business

Are you finding it difficult when it comes to defining a target market for your service business? Maybe you’re not sure how to narrow down your audience into a more
how to plan a marketing campaign
Lead Generation, Marketing Planning

5 Simple steps to successfully plan a marketing campaign

Not sure where to start or how to plan a marketing campaign? Or did the poor results from your last marketing campaign leave you feeling a little deflated? Designing and
marketing metrics for service businesses
Lead Generation, Marketing Planning, Marketing Strategy

7 Marketing metrics every service business should track

Do you ever get confused when it comes to tracking your marketing metrics? Or have you been quickly overwhelmed when you realised just how many different marketing metrics there are
starting a business
Marketing Planning, Starting a Business

15 Lessons from quitting corporate life and starting a business

It’s been about three years since I quit my corporate job and started my online coaching business, My Client Strategy. So, I wanted to share with you some of the
develop a marketing strategy and plan
Marketing Planning, Marketing Strategy

7 Signs it’s time to develop a marketing strategy and plan

Are you wondering whether it’s the right time for you to develop a marketing strategy and plan for your service business? Maybe you’re tired of working with the wrong clients
lead generation process to attract dream clients
Lead Generation, Marketing Planning, Sales Process

3 Reasons why your lead generation process is not working

When I first started my online coaching business, I struggled with my lead generation process. I was working away at my desk each day, but no matter what I tried,