Not sure where to start when it comes to writing a small business marketing plan for your coaching, consulting, or professional service business? Or what you should include so that

So, what is a content calendar, and how do you create one that’s effective for a service business? A content calendar is a strategic schedule of the marketing content you

If you’re a service-based small business owner, you’ve likely been distracted by “bright shiny objects” ⁠⁠at some stage. Maybe it was when you had a great new idea to launch

Are you finding it difficult when it comes to defining a target market for your service business? Maybe you’re not sure how to narrow down your audience into a more

Not sure where to start or how to plan a marketing campaign? Or did the poor results from your last marketing campaign leave you feeling a little deflated? Designing and

Do you ever get confused when it comes to tracking your marketing metrics? Or have you been quickly overwhelmed when you realised just how many different marketing metrics there are

It’s been about three years since I quit my corporate job and started my online coaching business, My Client Strategy. So, I wanted to share with you some of the

Are you wondering whether it’s the right time for you to develop a marketing strategy and plan for your service business? Maybe you’re tired of working with the wrong clients

When I first started my online coaching business, I struggled with my lead generation process. I was working away at my desk each day, but no matter what I tried,