lead generation process and structure
Lead Generation, Marketing Planning

7 Ways to add more structure to your lead generation process

Do you wish you had a more structured lead generation process so that you can create a consistent flow of clients and sustainability for your service business? If so, well,
market a service business online
Lead Generation, Marketing Planning, Online Marketing

10 Effective ways to market a service business online

If you’re looking to generate leads from your website, then you’ll want to ensure that you’re implementing effective strategies to market a service business online. And that those strategies are
why is a marketing plan important
Marketing Planning, Marketing Strategy

Why a marketing plan is important for growing your business

I often get asked, why is a marketing plan important? And I respond by saying that it will help you to grow your business in a much faster and more
marketing in an economic downturn
Marketing Planning, Marketing Strategy

How to market your service business in an economic downturn

While the full impact of the COVID-19 virus outbreak is still unknown, we do know that small businesses worldwide will be marketing in an economic downturn. Consumers and businesses are
marketing books all small business owners should read
Marketing Planning, Tools and Resources

7 Marketing books all small business owners should read

Are you looking for the best marketing books to read over your holiday break? The type that will enhance your knowledge, inspire you to take action, and that will help
small business planning success
Marketing Planning, Marketing Strategy

Top 10 planning tips for small business success

Are you looking for growth in your service-based small business? However, are you struggling to put together a plan to achieve your goals? Well, that’s where I can help. In
setting marketing goals objectives
Marketing Planning, Marketing Strategy

7 Steps to setting marketing goals you’ll actually achieve

Setting marketing goals or objectives for your service-based small business doesn’t need to be a complicated process. It’s simply a matter of determining what you want to achieve, and then
how to start marketing your business
Marketing Planning, Marketing Strategy

How to start marketing your business when you’re not sure where to begin

Have you ever wondered how to start marketing your business? Maybe your business is new. Alternatively, perhaps you’ve had a steady stream of clients up until now and haven’t had
research your target market
Marketing Planning, Marketing Strategy

10 Simple ways to research your target market

Researching your target market is probably the most important thing you can do when you start your service-based small business. You need to understand what their biggest pain points and