If you’re a service-based small business owner, you’ve likely been distracted by “bright shiny objects” at some stage.
Maybe it was when you had a great new idea to launch a new or different type of service (that didn’t really take off and sell that well).
Perhaps when you signed up for a fantastic new marketing tool or system you assumed you needed (but never used properly).
Or when you tried to implement some incredible new idea or formula that you found inside a freebie that magically appeared in your Facebook feed… (but it didn’t work out or give you the results it promised to deliver).
The problem is… bright shiny objects like these are nearly always NOT what you need.
They distract you from focusing on and selling your core service offerings.
And they usually end up costing you precious time, which only SLOWS DOWN your business growth.
Plus, it completely drains your energy and motivation when you don’t get the consistent sales results you’d been hoping for!
The truth is… bright shiny object syndrome is simply unhelpful when trying to attract clients, make consistent sales, and grow your service business.
It leads you down a path where you’re continuously doing something new and starting again from scratch…
You don’t give yourself and your business the chance to build momentum.
And then it takes you even longer to find your way back on track and start making consistent sales in your service business.
Yes, you may get a few small wins along the way and see some promising early results.
However, without focus and a solid marketing strategy and plan, it won’t lead to a longer-term sustainable and growing business.
Bright shiny objects are a common issue that many small business owners (including me) have struggled with along their business growth journeys.
However, there is a better and easier way to make consistent sales and build your business.
In the blog post below, you’ll find three small business tips to help you stop getting distracted by bright shiny objects and start attracting consistent clients to get the sales breakthrough you’ve been looking for.
1. Commit to your marketing strategy for at least 90 days
If you’ve put in the work and developed a marketing strategy and plan, you’ll have the clarity and direction you need to make consistent sales.
However, you’ll also need to commit to this strategy and plan and make a conscious choice that you’re going to follow it for at least 90 days.
This amount of time will enable you to plan, implement, and measure the results of your sales and marketing activities.
If you don’t allow these activities the time to work, or if you change one (or more) of the activities in your plan partway through, you won’t know what’s working well and what’s not working.
To improve your sales and marketing performance, you’ll need to follow a process of continuous improvement."To improve your sales and marketing performance, you'll need to follow a process of continuous improvement." – Hayley Robertson #marketingtips Click To Tweet
So, I recommend setting time aside at the start of each quarter to map out and complete your plan to know exactly where you’ll need to focus next.
This focus will also help stop you from getting distracted by everything else that will pop up unexpectedly during the quarter.
2. Identify your core services and focus on selling them
When you’re just starting a business, you may decide to try selling several different services while testing the market.
Which is ok while you’re in a start-up business phase and still trying to identify your ideal clients.
But if you’re looking for business growth and consistent sales, you must move into a phase where you’re refining your service offerings.
And getting really focused on improving, promoting, and selling your highest-value services.
When you repeatedly promote the same services, you’ll also build up awareness and position yourself as an expert in delivering the type of services you sell.When you repeatedly promote the same services, you'll also build up awareness and position yourself as an expert in delivering the type of services you sell. Click To Tweet
It can take time for your ideal clients to become familiar with your services and how they work, so adding repetition to your marketing will help you make more consistent sales.
3. Surround yourself with a network that can help you stay on track
It’s so easy to get distracted when you have so much to do as a small business owner.
Especially if you’re trying to wear all the hats in your business.
So, I recommend surrounding yourself with a network or community that can help you stay accountable and on track.
Having people around you who have also been where you want to go can provide valuable advice and experience to help you identify when you’re getting distracted and going off track.
If you’re not sure where to start, search on Google for networking or membership groups in your area or your business type.
Alternatively, you could ask in Facebook Groups that you are a member of for networking ideas.
So, there you have my top three small business tips to avoid bright shiny objects so you can attract consistent clients and grow your service business.
When you follow these tips, you’ll be well on your way to getting the sales breakthrough you’ve been looking for and deserve.
Want more marketing tips on how to attract consistent clients and grow your service business?
Well, that’s where I have a Free Marketing Masterclass that you’ll find helpful:
In this Free Marketing Masterclass, you’ll learn:
- The 3 BIGGEST marketing mistakes I see service businesses make that leave you stuck and spinning around in circles in your business, and…
- My simple 5-step Marketing Framework for mastering the marketing strategy, systems, and structure you’ll need to attract consistent clients and grow your business WITHOUT overwhelm and complexity!
Get started with this free masterclass now by clicking the button below to register:
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