3 Things successful businesses do to find consistent clients

3 Things successful businesses do to find consistent clients

what successful businesses do to attract consistent clients

If you’re a coach, or consultant, or run a service-based business, you’re well aware that attracting consistent clients isn’t just about luck.

It’s about creating compelling marketing that converts your leads into clients.

And while you may think it requires spending a fortune and hustling all day and night…

The truth is all about building the right marketing foundation, setting up efficient systems, and establishing a structure that aligns perfectly with your unique business.

small business marketing plan

If you’ve been wanting more success or if your business is growing at a pace that’s much slower than you would like…

Then, it’s time to roll up your sleeves and strengthen your business foundations while reevaluating your marketing strategy.

So, where do you start?

Well, there are several things that you can do to fine-tune your marketing efforts, stand out from the crowd, and accelerate your service business’s path to profitability.

In the blog post below, I’ve outlined three fundamental actions that successful business owners take to attract consistent clients and unlock their full business potential.

You’ll also discover invaluable tips and actionable insights to transform your marketing so that you can stand out and start making money in your service business sooner.

1. Build a solid marketing strategy and foundation

Successful business owners are the ones who focus on building their marketing strategy and foundations first.

The reason that they work on these foundations first is so that when they push their business out into the world, their messaging and offers cut through with more impact.

They don’t waste time putting out marketing messages that are unclear and confuse their audience.

And they don’t create offers that they know won’t sell and bring money into their business.

To build a solid marketing foundation, successful business owners spend considerable time researching and getting to understand their target market.

They then design services that solve a pain point and that they know their ideal clients will want to buy.

And they craft messaging that makes it crystal clear how you can work with them and the results they can help you achieve.

Your marketing strategy doesn’t have to be complicated or take a long time to develop.

It’s simply a matter of understanding your target market, designing services you know they want, and crafting messaging that will stand out and clearly communicate what you offer.

RELATED: How to develop a marketing strategy and plan for a service business

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below: 

2. Develop a sales process to generate leads and enquiries

One of the biggest mistakes that I see new business owners make is when they leave it up to their clients to tell them how they want to work together.

Often this happens because the new business owner is not clear on what they are selling and how they’re going to make money in their business.

Or they aren’t 100% confident in the results they’re promising their clients they can help them achieve.

The difference with a successful business owner is that you see them creating a sales process that guides their clients to the services that will help them solve their pain points or problems.

They don’t wait for the client to tell them what they want. Instead, they guide them (as the expert) to the services they know will help.

To create this sales process, you’ll need to start by designing a suite of services that solve specific problems you know your clients have.

RELATED: 15 Things you need to create an irresistible service offering

Next, create content and messaging that attracts and qualifies your clients for the services you sell.

And finally, invite your clients to complete a clear step-by-step application or enquiry form that sets your sales conversations up to convert successfully.

When your clients are clear on what you can do for them and how they can work with you, your messaging will stand out so much more.

3. Create systems and structures to market with consistency

If you’ve ever felt burnt out from creating content or trying to show up everywhere to promote your service business, then you’re not alone.

It’s a common challenge that many new small business owners have.

However, there’s a better way to market your business consistently without burning out.

Simply create marketing systems and structures that save you time and have you working more efficiently and productively in your business.

Some of the common marketing systems that successful business owners create are for things such as:

  • Creating content for social media and blog posts
  • Promotions and launches for new services or offers
  • Email list building and lead capture
  • Running promotional workshops or events
  • Collecting and promoting testimonials and reviews

Anything that can be re-purposed and that happens repeatedly in your business can be turned into a marketing system to free up time and allow you to focus on the most important tasks in your business.

A structured marketing plan also provides the timing and resourcing to ensure that you show up consistently

And stay top-of-mind with your clients for when they need your services.

RELATED: 5 Marketing systems all service businesses need to grow

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below: 

So, there, you have three strategic elements that you can incorporate into your service business to set yourself up for greater success.

When you build a solid marketing foundation, develop a sales process to generate leads and enquiries, and create marketing systems and structures to show up with consistency, you’ll have the cornerstones of success set up to build a sustainable service business.

Tired of trying to figure out what you’re missing when it comes to finding clients and making sales in your service business?

Break through the barriers that are holding you back with the support of an MBA-qualified Marketing Coach and Business Mentor who will tailor a 1:1 program specifically for you.

Business Breakthrough Marketing Coaching Program

BUSINESS BREAKTHROUGH is a 3 or 6-month 1:1 Coaching Program for service-based business owners who want to develop the strategy, systems, and structure they need to find clients and make sales, so they can stop feeling stuck and start gaining massive momentum in their business.

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Hayley Robertson
Hayley Robertson
Want to attract new clients, make sales, and grow your business without the stress and overwhelm? That's where I can help! Join the My Client Strategy Academy. Or learn more about my Business Breakthrough and Find Your First Clients coaching programs. Before starting my business, I spent more than 15 years working for some of Australia's largest service-based organisations and hold a Masters of Business Administration (MBA) and a Bachelor of Management (Marketing). Learn more about me here.