Are you struggling to make sales in your service business?
And tired of wasting time launching new services and offers that your clients aren’t seeing value in or are willing to buy?
Well, you’re not alone!
Despite what you may see posted on social media, many new small business owners struggle to make sales in the early days.
So, what can you do to change your situation?
And where should you start when it comes to creating a sales and marketing strategy that will work for your service business?
The first step is to research your target market.
You may have done this before or feel you know what your clients need.
However, you can ask some specific research questions that may give you new insights into what your ideal clients really WANT.
I can’t stress enough just how important it is to get to the essence of what your clients are looking for from you.
And I’ll let you in on a marketing secret – most of the time, it’s not what your clients need!
So, what critical target market research questions should you ask in your face-to-face conversations and online surveys?
In the blog post below, I’ve outlined three simple questions to ask when researching your clients.
1. What are your goals when it comes to [your expertise area]?
Asking someone about their goals is a crucial part of market research because it helps you to understand their motivations, dreams, wants, and desires.
Or why their goals are so personal and important to them.
You can then use this emotional insight to create service offerings and marketing activities that stand out better.
And when you speak to your potential clients about something they’re already looking for, you’ll increase the likelihood of making sales.
When you ask about someone’s goals, you can also get a sense of what they are trying to achieve and what problems or challenges they are trying to overcome.
This insight can help you identify the pain points and problems your clients want solutions for.
You’ll also be able to develop service offerings that closely match what your clients want.
2. What makes you want to achieve these goals, and how would it impact your life?
Asking what motivates someone to achieve their goals is crucial because it can help you better understand their emotional drivers and create targeted messaging.
For example, your client may have a goal to save money.
However, this doesn’t necessarily tell you why they want to save money and leaves you making assumptions about them.
You also don’t know how they would feel and how it would impact their life if they had more money.
When you ask the right market research questions, you could uncover their motivation to feel more secure, buy their dream home, or have more financial freedom.
Understanding clients’ motivations can also help small business owners create targeted messaging highlighting a service’s emotional benefits.
This understanding means your messaging will resonate and stand out because you’ll appeal to your clients on a deeper level.
3. What steps would you take if I could wave a magic wand and remove everything that’s a barrier to achieving your goals?
Asking someone what steps they would take if all barriers were removed can help identify the key obstacles preventing them from achieving their goals.
It may also give you insight into why you’re struggling to make sales today.
Understanding these barriers allows you to design services that better meet your client’s needs and differentiate yourself from competitors.
And you can also stand out by developing innovative services that uniquely solve your client’s problems.
You can also build stronger relationships by showing that you understand and care about your client’s goals and barriers.
This stronger relationship can increase client loyalty, repeat sales, and positive word-of-mouth.
Not sure where to start when it comes to finding your first clients? That’s where I can help. Get started today by clicking the button below to take my quiz – What’s Stopping You From Finding Your First Clients – and let’s discover what’s been holding you back:
Market research is critical in understanding your clients and developing service offerings that meet their wants and needs.
By asking the right research questions, you can gain valuable insights into your clients’ goals, motivations, and barriers, which can help you create targeted messaging and innovative solutions.
And you can differentiate yourself from competitors and build stronger client relationships.
Ultimately, market research is critical for small businesses to stay relevant, create value, and drive sales in today’s competitive environment.
Struggling to cut through and stand out… and feel like you’re invisible to your ideal clients?
What you need is a personalised sales and marketing strategy that will enable you to stand out, find your first clients, and start making money in your service business. And, that’s where I can help.
In my online course, Find Your First Clients, you’ll find 15 concise, self-paced video lessons and a comprehensive digital workbook that will guide you step-by-step through my 5-step Foundations First Framework to unlock the secretsto developing a personalised sales and marketing strategy that’s right for you:
By the end of the course, you’ll have written down on paper, a personalised…
- Marketing strategy so you’ll have complete clarity around your niche, service offerings, and messaging; and…
- Sales strategy so you’ll be able to qualify leads better, confidently close sales, and welcome new clients with ease.
With the right strategic foundations, you can stop feeling invisible and start standing out, so you can find clients and make sales in your service business sooner.
Click the button below to learn more and get started today:
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