Small Business Marketing Blog | My Client Strategy
online marketing strategies
Marketing Strategy, Online Marketing

The 10 online marketing strategies you need for a service-based site

When you’re a service-based business, your website is such a critical part of your strategy. It’s your ‘storefront’ and where you welcome potential clients. It’s also the place where you
Content Marketing, Marketing Strategy

How to use client testimonials in your content marketing strategy

Client testimonials are a great way to showcase your expertise and build trust with potential clients. It’s especially important for service-based businesses, as they need to convince clients that they
Content creation
Content Marketing, Lead Generation

8 Content creation tips for service-based small businesses

Content creation has become increasingly important for small businesses. It helps to position you as an authority in your niche. It helps you to build a community and attract your
How to start a blog
Content Marketing, Lead Generation

How to start a blog for your service-based small business

Are you not quite sure how to start a blog for your service-based business? Or do you feel like you’re procrastinating because you’re overwhelmed at the thought of writing a
Lead Generation, Online Marketing, Starting a Business

How to build an email list when you’re first starting out

It’s essential to build an email list when you’re running a service-based small business. Your email list is a tangible asset that will grow the value of your business. Also,
blog post ideas
Content Marketing, Lead Generation

15 Blog post ideas for your service-based small business

Do you struggle to come up with blog post ideas? Or worry that your audience won’t find your writing interesting or engaging? Maybe you’re just not sure how to write
Marketing Planning, Marketing Tools

30 Marketing tools every service-based business should know about

As a small business owner, you’re likely using some helpful marketing tools. But you may be short on time to be able to research all the latest ones. You probably
Marketing budget
Marketing Planning, Marketing Strategy, Starting a Business

5 Ways I invested my marketing budget when starting my small business

It takes so much courage to launch a small business. And it takes even more courage to spend money on it, especially in those early days when there is little
what is a marketing plan
Marketing Planning, Marketing Strategy

How to write a marketing plan for a service-based business

So, what is a marketing plan and how do you write an effective one for a service-based small business? A marketing plan is a documented outline or roadmap including the
seo keywords to attract your target market
Content Marketing, Online Marketing

How to choose the right keywords for your target market

Choosing the right keywords to attract your target market is critical if you want to make it easy for your potential clients to find you. If you’re not sure what
Hire a coach
Marketing Planning, Marketing Strategy

Hiring a business coach: Your burning questions answered

I remember that feeling when I first invested in a coach. I was nervous… and I was wondering if they could give me the clarity, direction, and advice I needed
web designer questions
Marketing Planning, Online Marketing

9 Important questions to ask when you hire a web designer

Hiring a web designer to create your small business website is an important decision you’ll make. Your website is where your clients are going to research your services and make
small business website traffic
Lead Generation, Online Marketing

15 Ways to drive traffic to your small business website

Driving traffic to your website is critically important if you are a service-based business. Especially if you are working from home or a co-working space, meaning your website is your
content marketing strategy
Content Marketing, Marketing Strategy

How to create an effective content marketing strategy

If you’re a service-based small business, there’s no doubt you’re using content marketing as a strategy to grow your business. And why not. It’s a cost-effective way to get in
target audience strategies
Marketing Planning, Marketing Strategy, Starting a Business

5 Common target market mistakes you’ll want to avoid

(And the target marketing strategies you’ll want to use instead) When starting your service-based small business, it can be difficult to define your target market, because you want to help
why you need to do a marketing plan
Marketing Planning, Marketing Strategy

7 Reasons why you need to do a marketing plan

You may be thinking, why do a marketing plan? Is it that important? Alternatively, perhaps you have no idea where to start when it comes to writing one. That’s ok.
20 Simple Ways to Get your First Client
Lead Generation, Marketing Strategy

How to get clients: 20 Simple ways to get your first client

When you work out how to get clients for your new business, it’s such an exciting milestone! It provides a massive sense of relief after all those hours spent building
5 Tips for How to be More Productive in your Small Business
Marketing Planning, Marketing Strategy

5 Tips for how to be more productive in your small business

Do you wish you knew how to be more productive? So that you can find more time to work on your business rather than working in it all day long.
Small Business Tips
Marketing Planning, Marketing Strategy

7 Small business tips for developing a marketing strategy

Developing a marketing strategy is one of the best small business tips I can provide any service professional who is looking to save time, book more clients and increase profitability.
Target Market
Marketing Planning, Marketing Strategy, Starting a Business

How to define a target market for your service business

Are you trying to define your target market for your service business but not sure where to start? Or maybe you’re unsure why your marketing efforts are not bringing in
Strategic Planning
Lead Generation, Marketing Planning, Marketing Strategy

10 Reasons why strategic planning is important for getting clients

Do you wish you had a steady flow of clients, yet don’t have any strategic planning in place to make this happen? Or maybe you are spending a lot of