content marketing strategy
Content Marketing, Marketing Strategy

How to create an effective content marketing strategy

If you’re a service-based small business, there’s no doubt you’re using a content marketing strategy to grow your business. And why not? It’s a cost-effective way to reach your target
target audience strategies
Marketing Planning, Marketing Strategy, Starting a Business

5 Common target market mistakes you’ll want to avoid

(And the target marketing strategies you’ll want to use instead) When starting your service-based small business, it can be difficult to define your target market, because you want to help
why you need to do a marketing plan
Marketing Planning, Marketing Strategy

7 Reasons why you need to do a marketing plan

You may be thinking, why do a marketing plan? Is it that important? Alternatively, perhaps you have no idea where to start when it comes to writing one. That’s ok.
20 Simple Ways to Get your First Client
Lead Generation, Marketing Strategy

How to get clients: 20 Simple ways to get your first client

When you work out how to get clients for your new business, it’s such an exciting milestone! It provides a massive sense of relief after all those hours spent building
5 Tips for How to be More Productive in your Small Business
Marketing Planning, Marketing Strategy

5 Tips for how to be more productive in your small business

Do you wish you knew how to be more productive? So that you can find more time to work on your business rather than working in it all day long.
Small Business Tips
Marketing Planning, Marketing Strategy

7 Small business tips for developing a marketing strategy

Developing a marketing strategy is one of the best small business tips I can provide any service professional who is looking to save time, book more clients and increase profitability.
Target Market
Marketing Planning, Marketing Strategy, Starting a Business

How to define a target market for your service business

Are you trying to define your target market for your service business but not sure where to start? Or maybe you’re unsure why your marketing efforts are not bringing in
Strategic Planning
Lead Generation, Marketing Planning, Marketing Strategy

10 Reasons why strategic planning is important for getting clients

Do you wish you had a steady flow of clients, yet don’t have any strategic planning in place to make this happen? Or maybe you are spending a lot of