niche - My Client Strategy

7 Ways to narrow down a market and find your niche

As a service-based business owner, you’ll likely know just how important it is to find your niche. But where do you start? What steps do you […]

5 Common target market mistakes you’ll want to avoid

(And the target marketing strategies you’ll want to use instead) When starting your service-based small business, it can be difficult to define your target market, because […]

How to define a target market for your service business

Are you trying to define your target market for your service business but not sure where to start? Or maybe you’re unsure why your marketing efforts […]