If you want to sell out, then you’ll need some strategies for how to promote an event for your service-based business.
But where do you start?
And what marketing activities should you implement?
No one wants to attend a boring event, so you’ll need to ensure your event sounds terrific.
If you struggle with coming up with the right words, complete some research to find out what type of events are prevalent in your industry.
A catchy title will also help with generating more click-throughs online where potential attendees can find out more and register.
There are several event platforms that you can use to promote your event, including Facebook, LinkedIn and Eventbrite.
Each of these platforms has event marketing and listing functionality, where people will go specifically to search for events.
The great thing about these platforms is that they also send reminders before to the event to help with attendance.
When you use the Facebook or LinkedIn event functionality, you can invite selected followers to your events via a notification.
They’ll be alerted that you’re running an event and have invited them to attend.
You could also direct message your followers on other platforms with a link to your event.
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Earlybird promotions are an excellent tactic for getting people to take action now.
It will create more urgency and encourage people to register straight away rather than later when they may forget.
If your campaign period is short, then I recommend setting your early bird promotion deadline around a week before the event.
Alternatively, if you have a longer promotional campaign, it may be more appropriate to set your deadline a month or so before.
The fear of missing out is another tactic to encourage people to take action now and register.
The scarcity of the event will mean that they won’t put off registering where they may forget to come back.
Attendees must know who is running the event so they can decide if it’s worth their time and money to register.
By including a profile, it will add more authority and credibility to your business and your event.
If you have others presenting at the event, then it’s also essential to include speaker profiles.
Featuring a client testimonial is another tactic to give the event more authority and credibility.
If you’ve run the event before, then use a testimonial from a past attendee.
Or, if this is the first time that you’re running a particular event, then use a testimonial from a past client.
Be sure to follow up with your event attendees for feedback, so you have client testimonials that you can use to promote future events.
It sounds obvious, but I see a lot of event descriptions that don’t highlight what’s in it for the attendee.
What’s so special about your event that someone should give up their time or money to go?
I recommend using five or so dot points to explain what attendees will learn or get if they take the time to attend your event.
Don’t be shy to promote your event to your community and email subscribers.
I recommend sending an email when you launch the event. And another email a day before registrations close.
If you’re running an Earlybird promotion, then you could also add a third email a day before the promotion ends.
If your promotional campaign is over a more extended period, then also consider adding a PS to other emails that you send during this time to promote your event.
A shout out from other business owners is a great way to get more exposure for your event.A shout out from other business owners is a great way to get more exposure for your event. #events #eventmarketing #smallbusiness Click To Tweet
You may have similar target markets, and the recommendation will also add credibility to your event.
Also, be sure to share the favour and promote their services and events in future too.
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