How many times have you thought to yourself, “I just can’t find the time to work ON my business”?
And I don’t blame you…
Because finding the time to work on your business (not in it) can be challenging, especially when you’re trying to do everything yourself and don’t have the revenue coming in yet to hire support.
However, the problem is…
When you don’t work ON your business, you’ll never break the cycle of feeling overwhelmed, exhausted, and overworked.
And worse still… if you’re spending all your time working in your business and for your clients, then it’s probably the reason why you haven’t seen the growth you would like…
Now, I often hear people in my community say they’re too busy with client work to work on their business.
And I worry that this belief is massively getting in the way of where they want to be.
It means they stay stuck in the same place in their business because they don’t have the clarity they need to move forwards and grow…
…they don’t see the sales and revenue they deserve because they quickly reach capacity and can’t leverage and scale their income…
…and they slow down their business growth because they aren’t consistent with their marketing activities and campaigns to attract and bring in profitable new clients.
However, there are some simple and effective ways to free up time to work ON your business.
Yes, they will take some time to set up and implement.
But the initial effort required will be worth it over the longer term.
So, here are five ways you can strategise, systemise, and structure your business activities to save time:
1. Get clarity around your marketing strategy
A marketing strategy is essential if you want to work efficiently and effectively in your service business.
It gives you the clarity and direction to know precisely what you should be focusing on next.
And you don’t end up wasting time spinning around in circles on tasks that aren’t important or that will deliver you the results you’re wanting.
Your marketing strategy will also help to guide all your business decision-making, which means you can make decisions faster and not spend so much time over-thinking things.
2. Design systems and processes for repetitive tasks
There’s a lot of testing and measuring when it comes to marketing, and once you find what works, you’ll want to create and do more of it.
As such, you’ll end up with some quite repetitive tasks when it comes to marketing.
To save time, I recommend designing systems and processes in your business to enable you to be more efficient.
- Batch-creating content for social media posts
- Using copy templates for writing emails and blogs
- Preparing templated materials for onboarding clients
- Repurposing content across different platforms
- Enhancing and running marketing campaigns again
These are just some system and process examples, but there are likely many more in your business.
Consider what you’re doing repetitively in your business today and where you may be able to streamline it and save time with a specific system or process.
3. Use more marketing and business automation tools
Automation tools will not only save you time, but they’ll also improve the professionalism and effectiveness of your business.
At a minimum, I recommend having an email autoresponder in your business that will enable you to deliver your lead magnets and send automated email nurture sequences.
In addition, you can automate the scheduling and posting of your social media activities which will save a lot of time.
Plus, you can use several online marketing tools in your sales process, including forms to collect information to qualify client leads, calendars to schedule appointments and send reminders, electronic signature platforms for signing agreements, and financial platforms to take payments.
4. Spend time upfront writing a plan
One of the most significant benefits of writing a plan is that you work on things at the right time and in the correct order to achieve your goals.
You’re also set up for success because you’ll have allocated all the resources you’ll require to get the work done.
When you spend time upfront writing a plan, you’ll be more efficient as you won’t have to work backwards because you’ve missed a step or don’t have what you need in place.
Instead, you’ll be able to implement your marketing activities much more quickly and smoothly because it’s prioritised to create efficiency.
Regarding your planning rhythm, I recommend having a quarterly plan that you review at least monthly.
5. Reach out and leverage your small business network
Sometimes you can get too close to your business and find it hard to step back and work out where you may need to make changes to work more efficiently.
And it can feel as though you need to do everything yourself in your business or work out everything on your own.
However, it doesn’t have to be that way.
There are likely several people in your network who could provide the advice, support, and outside perspective you’re seeking to help you free up time and get you to where you want to be sooner.
If you don’t have an extensive network of other small business owners, you could also join a networking group (like She Will Shine if you’re based in Australia) or a membership community (like the My Client Strategy Academy).
So, there you have five ways you can free up time so that you can work on your business not in it.
When you can find the time to work on your business, you’ll be more efficient and effective, leading to better outcomes and results.
You’ll also start to see more business growth and get your business to where you want it to be sooner.
Want to master your marketing strategy and grow your service business without the overwhelm and complexity?
I have a free marketing masterclass that will help you get the clarity and direction you need to grow: How to Master your Marketing Strategy
In this Free Marketing Masterclass, you’ll learn:
- The 3 BIGGEST marketing mistakes service businesses make that keep you stuck and stop you from growing, and…
- My simple 5-step Marketing Framework for mastering the marketing strategy, systems, and structure you’ll need to attract consistent clients and grow your business WITHOUT overwhelm and complexity!
Get started with this free marketing training now by clicking the button below to register:
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